Monthly Archives: September 2020

Choosing Small Business Web Marketing Strategies

My small business Web marketing strategies is to keep it simple.

Simple to me is:

  • focused,
  • scalable,
  • systematic and teachable,
  • can be leveraged, and
  • is easily measurable.

Of course, it must be effective as well.

When diving into Web marketing for your small business, it’s a good idea to explore your options, but then you need to pick and choose. Unless you have millions of dollars and a huge team, you can’t possibly execute all the Web marketing strategies effectively.

Elements of a Great Small Business Web Marketing Strategy

Simple business marketing strategies to me are those that are focused, scalable, systemic, and can be leveraged.

1. Be Focused with your Business Web Marketing Strategies

Getting focused in critical. “Pick and stick” to a few core Web marketing activities. Excel at those activities and do them consistently.

Consistency is a natural consequence of being focused. Don’t try and do it all in 2 weeks. Instead, once you’ve chosen your core Web marketing strategies, develop an action plan and follow through.

For example. If you decide on focusing on article and video marketing, then develop a publishing timeline. Resolve to publish a certain number of articles and videos each month. Take action consistently. Also set a realistic timeline. In the beginning you may revise your timeline.

Think in terms years, not weeks. If you publish 2 articles and 2 videos each month, in 2 years you’ll have nearly 100 published articles and videos. Even if each article and video drives 1 visitor to your website each week, that’s 200 visitors per week.

Moreover, you’ll establish a huge bank of articles and videos which in itself will build credibility. A few articles and a few videos won’t have the same impact as hundreds of articles and videos.

I publish articles primarily in EzineArticles and videos in YouTube because those publishing platforms receive the most views and delivers the most traffic.

2. Choose Marketing Strategies that are Scalable

Scalable, in the sense I’m referring to it, is being able to start small with no or a limited budget, and build on your success. As you increase revenues, you can “scale it up” by investing growing profits into your chosen marketing activities.

The reality for many small businesses, especially when starting out, is there are not a lot of resources for marketing. Being able to start with little or no investment is important.

3. Systematic and Teachable

I’m a DIY, hands-on marketer for my business. When you know your core marketing activities well, then you’re in a much better position to hire it out because you know how it should be performed. You also know how to measure results.

Simple means you turn your Web marketing strategy into a system. You have a plan and you execute consistently. You don’t have to re-invent the wheel. Instead, you wash, rinse, and repeat… once you establish and effective system.

Continue doing your core activities over and over. Keep in mind that it may take a little while to develop an effective Web marketing system. Once you do, then you can then easily hire it out or have train someone in your organization to do it.

Example: returning to the article and video marketing example, you’ll not only have a publishing timeline, but you’ll develop article writing techniques and video templates you can use over and over. In time, you’ll write articles and create videos faster.

4. Leveraging Your Marketing Activities

Leveraging your marketing activities is building upon past work. Leveraging Web marketing activities enables you to exponentially build up your Web presence.

You can best leverage when you choose marketing activities that complement one another.

The best way to explain this is by example. Returning to the article and video marketing example, you can leverage those two complementary activities. Your article content can be your video content.

Leveraging also results naturally as you build up a Web presence. As you publish more quality articles, you have more content readily available for your readers. Same thing with videos. Once they read your articles and watch your videos, your other work is there for people (i.e. prospective customers) to read and watch.

More content also builds credibility… as long as it’s quality content.

5. Easily Measurable

Choose small business Web marketing strategies that present ways for you to measure results. If you don’t know what’s working, then you won’t know what to do. You want to focus on effective activities only.

The first part of being measurable is determining the results you seek.

  • Is it the number of visitors to your website?
  • How about the number of article or video views?
  • Is it the number of new customers?

Likely it’s all of these. Ultimately it’s the number of new customers and revenues. However, measuring a variety of figures/data is important.

Do some research to find out what are good numbers and what are bad numbers. You need to set the goal posts.

However, don’t prematurely stop a marketing strategy or activity because you aren’t getting huge results right away. Web marketing takes time. You’ll have to tweak and test your activities and system.

Which leads to the second part of being measurable – testing and tweaking. Analyze what’s working and then tweak weak areas. This is an ongoing process.

For example, some types of articles receive more views and click-thrus than others. In your market, you’ll have to try different article approaches to see what works the best for your business.

Four Steps to an Effective Small Business Marketing Strategy

You know you have a great product or service. You have the best sales personal to help your customers make an educated buying decision. You have the best customer support set up to help your customers with any questions they have after the sale, but what are you doing to market your product or service. Nothing really happens in your business to make money before you set up and implement your small business marketing strategy.

Small Business Marketing Tip Number one

The first part of your marketing strategy should be to know your customer. Take time to think about why someone would want your product or service. You need to know what motivates your potential customers so that you can position your product or service correctly.

Small Business Marketing Tip Number Two

The second part to your small business marketing strategy is to stay consistent in your message and communication. You’re current customers and repeat customers are the most valuable customers that you have. They have already done business with you and you have had the chance to develop a relationship with them. Make sure to stay in contact with them and let them know you appreciate their business and also let them know when you have specials or new products they may like. Some tools you could use in your small business marketing strategy to stay in contact are email, text messaging, mailers, social networking messages and posts, updates on a blog or your website and so many more. Make sure you are gathering contact information from your customers and make them feel important because they are.

Small Business Marketing Tip Number Three

The third part of your business marketing strategy should be to use the media as much as possible and make some noise about your product or service. Get your business covered in as many news, radio, Internet publications as you can to establish yourself as an expert or an authority. News stations and local print media are constantly looking for good stories to be part of and talk about. Make sure that you present your business to them with the audience in mind on not necessarily to promote your business. The sneaky part of your small business marketing strategy is to let them get the word out by delivering a real cool story they can report on.

Small Business Marketing Tip Number Four

The fourth part of your marketing strategy is to make sure that your customers can find you. In the fast paced work we live in today people are using technology more and more to make their buying decisions. This includes the whole buying cycle from research to purchase for products and searching on mobile devises for local businesses. Statistically one-third of mobile searches are with local intent meaning people want to purchase now. This means that if your business does not show up their mobile device either through search or local listings, they are probably going to do business with your competition.

Your marketing strategy should be all about developing a relationship with your customer’s, this is starts with your message and should continue long after the sale. With all of the options technology offers getting news customers and staying in contact with them has become very cost-effective, so make sure to plan out your small business marketing strategy.

Lawn Care Business Marketing – 3 Ways to Fight Customer Attrition

One of the BIGGEST challenges of growing any successful lawn care business is making sure your customers stay with you month after month and hopefully year after year.  It can be especially difficult in situations like what our current economy is presenting because people are really watching their expenses and the competition is extremely stiff, with many of your competitors willing to cut their prices down to basically nothing.

In spite of all these challenges you’ll face, it’s critically important to recognize that your most valuable asset is still your existing customer. Because it’s at least 5-10 times more expensive to land a brand new customer, you really should do everything within your power to keep those customers you already have.

If you can keep your customers longer than your competition, you’ll position yourself to sell more services, increase your transaction amount because of the increased trust, and ultimately be able to grow your lawn care or landscaping business much faster.

Here are a few quick ideas to help you fight customer attrition and hold onto them for longer:

  • Communicate with them consistently. And sending them a monthly invoice DOES NOT count. If you’ll reach out to them a couple of times a month, either via email, hard copy newsletter, or a phone call you’ll quickly develop a reputation as a business that cares which will really help you when the ‘low-price, low-service’ guy knocks on their door.
  • Send them holiday, anniversary, or birthday cards. In addition to communicating with them on a monthly basis, you should also reach out to them on special occasions. Nothing tells people you’re genuinely interested in them more than a timely greeting card on their birthday or anniversary. And because holiday cards are usually saved for friends and family, by sending them one you’re letting them know you’re much more than just a service provider.
  • Reward them for their loyalty. If you have customers that have been with you for a long time, let them know you appreciate their loyalty by sending them inexpensive, but heartfelt gifts. While you might be tempted to give them a free service, I’ve always believed that when you send something outside of what they normally get from you it will be more memorable and have a greater impact.

Ultimately, the thing to remember is that your customers don’t owe you a thing. Just because they’ve done business with you in the past doesn’t mean they’ll continue to do so.

By making sure you communicate consistently with your customers you let them know you truly do value the relationship and they really do matter to your business.  Follow these 3 simple suggestions and watch you customer retention rates climb and your competitors scramble to find another lawn care business to steal customers from!

No Marketing ROI in Your Small Business? Here’s How to Fix It

If you are a small business owner, you know how hard it’s to manage all aspects of your business. Marketing is the backbone of any business as far as growth is concerned. Unlike large companies, small startups have to work with smaller budgets. As a result, the owners have to try their best to get the maximum return on their marketing investment. In this guide, we are going to give you a few secret tips that may help you get the highest ROI.

1) Make sure you have Realistic Goals

Having solid goals is the first thing you need to do. This is important if you want your marketing plan to be effective. You can have different goals and ways to achieve them. For example, you can find a way to spur on your customers or clients to sign up for your weekly or monthly newsletter.

In the same way, for better revenue growth, make sure you have an eye-catching call-to-action in your newsletters. This will increase the click-through rate.

2) Choose a Suitable Channel

Not every marketing channel can work for you. So, you need to choose a channel based on real data. This channel can be a platform that can help you exchange information with your customers, such as social media.

Of course, you may have to spend the time to get familiar with these channels. As soon as you have learned to use them, you are good to go.

3) Run Optimized Marketing Campaigns

This is one of the best cross-platform technique. With this approach in place, you can make your message more effective whether you are using ads on newspapers, TV or the Internet.

It’s good to have an integrated marketing campaign as it may have a positive impact on the visibility and efficacy of your message. In fact, experts say that 70% customers lean toward the integrated marketing method. So, an optimized campaign can give better results.

4) Write Content

Marketing can be done in more ways than one, and content marketing is on top of the list. Writing content for your blog or website can help you get a number of benefits down the road. The fact of the matter is that content is king as far as getting your site listed on the first page of Google is concerned. Once your site is listed on top of the search results page, your ROI will go up.

5) Use task Automation Platforms

With the help of digital marketing, you can reap many benefits. Digital marketing has a lot of tools and platforms that allow you to do the automation of your marketing tasks. Some of the platforms are MailChimp, Facebook, and WordPress. The automation of tasks can save you a lot of time and investment dollars. At the same time, it will boost your marketing ROI.

Conclusion

If implemented the right way, these secret techniques can help you increase your marketing ROI significantly. So, make sure you give them a go if you are a serious small business owner. Hope this helps.