Category Archives: Industry Marketing

What You Need To Know About Business Marketing Consultants

Do you have a business that you’d like to take it to another level? You should highly consider hiring a business marketing consultant.

What The Consultant Will Do

There are many things that a business marketing consultant can do for you:

Gather information: it’s the role of the consultant to gather information on the right marketing strategy to use. The consultant will analyse the market and find the customers that you should target.

There are two types of research methods that a consultant can use: qualitative and quantitative. Qualitative research is great as it’s in-depth and provides you with a thorough understanding of the market and your target customers.

Quantitative research on the other hand relies on averages and percentages within a given group. This research provides you with a broader view of the market.

Data analysis: after the consultant has collected data, he/she should now analyse it in order to come up with a report and recommendations. Most consultants understand how to professionally use market forecasting and statistical software programs that make it easy for the consultant to analyse the data that they have.

Recommendations: the business marketing consultant will come up with recommendations on what you need to do to push your business ahead. If the consultant is a digital marketing expert, he/she can come up with recommendations such as optimizing the websites, creating mobile apps and increasing social media campaigns. The consultant will also advise you on what you need to do to increase your customers.

Tips On How To Hire A Business Marketing Consultant

For you to hire the right consultant you need to consider a number of tips such as:

Capability: how capable is the consultant in solving your problem? In addition to considering the experience of the consultant, you also need to pay close attention to the experience that the professional has. You should also consider whether the consultant works with other consultants. For great results you should work with an individual who works as part of a team of experts.

Chemistry: are you excited when working with a consultant? To have an easy time you should work with a professional who is easy to talk to.

Credibility: in addition to hiring a well educated and experienced professional, you should also ensure that the consultant is credible enough. When you are working with a credible consultant you are sure that he/she can’t leak information about your business.

Do You Really Know What Business Marketing Is?

There are countless books and courses on marketing and how to do it properly. You’ve probably read or attended some yourself. But, do you feel like you have a good grasp of marketing?

Do you fully understand all the processes involved and how to best apply them to your company? When all the cards are on the table, most small-to-medium businesses don’t. Or at the very least, they understand these concepts.

What Is Business Marketing?

Everything a business does, everything you do to sell products and services – is marketing. Every decision you make, if it’s about how to put your products or services in the hands of consumers, is business marketing.

The foundations of marketing are relatively easy to explain and understand. But mastering these essential concepts can mean the difference between success and failure.

You don’t have to micromanage all marketing that your business does. In fact, it’s probably a good idea to hire a professional. However, that doesn’t replace the need to have a solid knowledge of marketing strategy. Business owners should always have a proactive role in their company’s marketing tactics.

Essential Components of a Good Marketing Strategy

Not all marketing concepts will apply to every business. Some will be more relevant than others, but as an entrepreneur you should be familiar with all of them.

Inbound Marketing

Think of inbound marketing as your workhorse.

It’s a set of marketing tactics designed to maintain a steady influx of customers into your sales process. This isn’t about pushing your brand to generate leads or direct conversion.

Inbound marketing uses various channels in creative ways to reach as many people as possible. Tools such as SEO optimization and social media channels are ideal for this type of marketing. The goal is to drive high volumes of quality traffic that can convert through brand engagement in the long run.

Direct Marketing

If inbound marketing is your workhorse, think of direct marketing as your racehorse.

Direct marketing includes sales tactics designed to produce an instant response. Things like calls to action in online or broadcast media fall into this category.

Regardless of what else you do, direct marketing is an important part of any marketing strategy. It allows you to instantly measure success or failure based on response rates.

Knowing how people are responding to one offering versus another is crucial.

Outbound Marketing

This is where the rubber really meets the road.

In outbound marketing, you’re reaching out to prospects and basically saying “buy from me.” This is typically what people think of when they hear the word marketing.

Outbound marketing includes sales calls, print ads, broadcast ads, door-to-door sales and much more. Any activity in which you’re reaching out to potential customers with an offering figures into this definition.

Though a staple in countless marketing strategies, it’s not very effective. It’s hard to figure out if it’s really working and people are getting savvier and blocking the majority of this type of marketing.

Content Marketing

This is the new-old way to market.

Most smart businesses realize that people are OK with marketing, as long as they get something in return. For example, if you create great content, consumers will be happy to hear from you.

Therefore, every channel you have should start by giving value in return for your customers’ attention.

Social Media Marketing

It is inescapable, omnipresent, and pervasive.

Marketing is about getting attention. If you can’t get people’s attention, you have no one to market to.

The biggest attention vacuums nowadays are social media platforms. It goes without saying that any marketing strategy that doesn’t include social media, is off to a bad start.

Start with Solid Foundations

Each of these components has its own place in the puzzle. Some may be more important to your business than others. But only by understanding them all can you find your way out of the marketing madness.

Don’t be a passive business owner. Take charge of your marketing strategies and stop wasting resources on marketing that doesn’t deliver.

Local Business Marketing – 5 Reasons Why You Should Outsource Your SEO

A recent study released in early 2018 by BrandMuscle has revealed that only 3% of small and medium businesses in the United States are hiring experts or external agencies to do the marketing for their businesses, with over 60% choosing to do the marketing themselves, or relying on in-house “specialists”. The study also mentioned SEO, or search engine optimization as one of the popular local business marketing tactics for SMBs because they find it to be one of the easiest strategies to implement. The report’s authors however concluded that small and local businesses were getting miserable results and low return on their investment by taking the do-it-yourself route, especially regarding SEO.

So, why is it highly ineffective for local business owners to try and optimize their web properties themselves?

I have compiled 5 reasons why it is not only ineffective but risky as well for a small business owner to go the DIY route when it comes to optimizing their websites, Facebook pages, Instagram, etc for the search engines.

1. SEO is an ever-changing landscape and what works today may not work tomorrow. In other words it’s not for the jack of all trades. As a business owner you would be well advised to dedicate any spare time you have to trying to get better at your business so you can get terrific reviews – not moonlighting trying to learn the latest website ranking tactics or how to beat the latest updates to Google’s or Bing’s search algorithm.

2. Bad SEO can harm rather than help your search engine marketing efforts. The search engines, especially Google are known to penalize websites for over-optimizing or for using spammy tactics designed to game their system. In fact, for local businesses, not optimizing your website at all may be better than for example spraying spammy backlinks all over the web to your web properties, or overly optimizing them.

3. Choosing the DIY route can get you trapped in a skills spiral -you learn to do one thing today and it leads you down another rabbit hole tomorrow – and a new learning curve. Before you know it you could be spending more time learning the web optimization game than running your business. Almost every month new tactics come along how to rank websites or how to drive traffic to your websites. You want to focus on your business – not run around chasing visitors to your web pages!

4. While your web properties are a good way to attract new prospects into your business, most experts agree that to multiply your profits, your time would be better spent “wowing and wooing” your existing customers. SEO isn’t the game changer it’s often billed to be, especially for local businesses. According to marketing guru Jay Abraham, author of “Stealth Marketing – How to Outmaneuver, Outwit, and Outmarket Your Most Formidable Competitors… Before They Know What’s Hit Them”, the key to staying ahead in competitive times is to tune up your marketing – “to make sure you’re getting new customers coming in, old customers coming back, and customers purchasing more.”

SEO will get you new customers but these are in many cases “bargain-hunters” -rarely your ideal customers. You get those through referrals, or by word of mouth marketing…

5. Lastly, even assuming you did the grunt work and learned the ropes of search engine optimization, a really good SEO should give you phenomenally better results, plus, outsourcing to a good provider is always a great return on investment because it saves you that most precious of commodities – time. Time you can use to get to know your customers better, to communicate with them, to improve their experience process when they buy from you.

In closing, as a small business owner you should learn what you can about web search optimization, just so you know what’s good for you and how to tell a good SEO from a bad one. But you stand to gain more if you outsource this part of your marketing efforts; both in terms of time you can save, as well as costly mistakes you can avoid – and ultimately, to ensure you get good return on your investment.

Home Mortgage Business Marketing

With increases in interest rates, it is starting to hit the mortgage business. Fewer are looking for refinancing and real estate sales are slowing. This means it’s time to up your marketing game, as there are fewer takers. With this in mind let’s talk a little about your online marketing and your advertising.

Your new assignment is to reach more people to garner the same number of sales. To do this you need to start talking to potential customers as if they are sitting with you over a cup of coffee. You know the questions that the lenders will ask, and by now you know the questions your future customers will ask.

So with this in mind let’s look at a sample that you can customize for a website, brochure, mailer, or for email or social media.

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Home Mortgages

Do you want to own your own home? Do you want to buy a bigger home? Are you home shopping now but need pre-loan approval to stay in the running as you make an offer on your dream home? We want to take the stress out of qualifying for a home mortgage – no surprises, add-on fees. Always working hard for you every step of the way – and advising you of everything upfront.

Our company has 30-years of experience in the mortgage business. We don’t work for a bank. We don’t work for a direct lender. We work for “YOU” and we are on your side to win! We are able to get you wholesale pricing by shopping many sources, and with lower overhead costs and the efficiency that comes with experience, you pay lower fees.

We can get you the best rate, and have the track record to prove it. If the deal doesn’t get done, we don’t get paid, so we work extremely hard to get you the mortgage you need and is appropriate for your real estate purchase.

Depending on your situation, we have a number of potential options – we will help you choose the best strategy for you. Much will depend on how much you are looking to borrow and verification of your current financial situation:

1. Credit Score

2. Current Income

3. Outstanding Debt

4. Personal Funds (Savings)

We can help you with government -guaranteed loans such as FHA, USDA/RHA (rural home loan), or VA Loans. You will have the choices of a Fixed Rate Mortgage of 15 or 30 years, or an Adjustable Rate Mortgage (ARM). If you need a Jumbo or Super Jumbo real estate loan we can do those too.

If you are trying to buy a home but will not close on the sale of your current home in time, we can help get you with a Bridge Loan to close that time gap. Remember: we work for you. We are on your side to fulfill your needs, desires and real estate dreams – within reason of course. All we ask is for a chance to earn your business.

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Now it’s your turn to take this sample and re-arrange it in a way that fits the dynamics of your business and then, you can hit the road with some new marketing to make up for the temporary slow-down in the mortgage industry. Think on this.

Facebook Small Business Marketing – How To Get More Traction

We all understand that Facebook is one of the most popular social media platforms in Australia. However, recently some of our clients have expressed their frustration with their 'Facebook business pages'. The key frustration is that their business page just doesn't seem to be driving traffic and generating leads and there is little engagement. Lots of time and energy going in but not too many results.

Why are small business owners getting these results?

Let's take a closer look at why there might be a lack of engagement on Facebook business pages. Let's also explore how you might be able to work smarter and use Facebook more effectively and discuss some of the common pitfalls to avoid when it comes to using Facebook for Small Business Marketing.

Understanding how Facebook works

Facebook determines what people see in their "news feed" based on an algorithm. It's a mathematical formula used by Facebook to determine what to show people who are Facebook users. Facebook focuses on the posts that people 'like and engage with' most. Therefore, if people like, share or comment on a post from a particular Facebook page, Facebook believes that this information is more relevant to the person because they are spending more time 'engaging' with that content. As a result, more content from that page is placed into the person's news feed.

Facebook Small Business Marketing

Facebook is a "social" media tool and therefore will always favor content posted by friends, family and social connections over business content. Business content usually does not get the same traction as personal content and often requires a 'boost' so that the content can get in front of people. In general, business content gets seen by very few of the people who have liked your business page, these days you need to use paid Facebook advertising to get in front of your audience.

Business content on Facebook

Ultimately, like any other business, Facebook is a commercial entity and needs to make money and profits to satisfy owners and investors. As many of you may have already realized, Facebook knows it's worth and understands that it can be an effective digital marketing tool, that gives business owners access to a large world-wide audience and prospective customers! Facebook also understands that business owners are willing to pay to access new customers and reach new audiences and therefore has tapped into this market.

Boosting Posts & Paid promotions

One way to get more people to see your posts or news items is to pay so that you can 'boost' your post. Remember 'organic reach' which is not paid for, is very limited on Facebook nowadays particularly for business pages. Therefore, to get in front of your target audience you really need to consider boosting your posts or running paid advertising campaigns or promotions to increase reach and engagement.

How can I get some traction without paying?

There are a few ways, at the time of writing this article, but they take more effort.

Facebook LIVE

Facebook "Live" which is a newer feature that Facebook has introduced, allows users to run live video streaming events. This is a fun and engaging way to reach your audience but you need to be comfortable in front of a camera and ready to answer questions and comments as there is also live interaction features that lets you know what's on your customers' minds. It's not for the faint hearted but gets better cut through and larger reach.

Facebook Groups

Facebook groups are different to Business pages and seem to be able to achieve more organic reach. Facebook groups are online forums that allow for small groups to communicate they generally focus on a topic of interest and are there to allow people that share common interest to interact and share knowledge, opinions and ideas. People can join groups that are often administered or moderated by one of more Facebook users. It could be a group that centers around a common cause or an activity such as mountain bike riding or photography, or it could even be centred around supporting others who are in a similar life stage or have similar circumstances such as a single parents group or an Autism Parents network or a group specific to small business owners.

With so many different options on Facebook it's sometimes difficult to determine what is the best option to go with or sometimes even where to start.

Keep in mind …

Don't create a personal profile for your small business.

Some new business owners and entrepreneurs create personal profiles for their businesses and brands, instead of creating a relevant Facebook Business Page or group. This is not ideal as it puts your business at a disadvantage. This is because Facebook business pages offer you a host of content creation tools, paid promotional opportunities, and analytics that are linked to a Facebook Business Page and will not be available to you if you set up a personal page.

Use Calls to Action

Once you've set up your business page, use a Call to action to get visitors to engage further with your business or brand. Is Facebook a referral source but you ultimately want to get visitors over to your e-commerce store or website? What do you want them to do when they get to your Facebook page? Call to actions are buttons with text on them like "Watch Video," "Sign Up," or "Book Now" These buttons can be customized or can include a (URL) web link to a ticketing page or e-commerce site.

Use your resources

Get help or use online resources, if you are unsure of where to start with Facebook, jump online and check out Facebook's help center. There is plenty of information for advertisers as well as tips and helpful videos you can watch. If you run a small business, are time poor and just want to find out how to improve your marketing reach or how to use Facebook more effectively, consider getting in touch with an agency that offers small business marketing services . Best of luck with your marketing.

Current Internet Technologies

Today, all businesses need some form of internet connection, but the confusing marketing jargon can be truly overwhelming. In general, the way the internet works is all the same. Important differences from fast Ethernet, gigabit Ethernet and metro Ethernet, for example, exist mainly in the number of channels each can carry and the bandwidth for sending frames (data).

Digital subscriber line (DSL) is the most basic service from an ISP and relies on traditional telephone lines for data transmission. Typically, DSL is mostly limited to home use because of its minimal bandwidth. A leased T1 line has a bandwidth of about 1.544 Mbps; a PRI T1 line is based on the traditional T1 infrastructure but is used to provide digital access for Public Switched Telephone Networks (PSTN); and a leased T3 line has 44.736 Mbps. Ethernet over copper cables, which can handle somewhere between 50 to 100 Mbps for downloading and 2 to 10 Mbps for uploading, work sufficiently for shared bandwidth usage within an office. Ethernet over fiber connections have normally been used as a backbone system, but have recently also been implemented on the end-user side.

Metro Ethernet (metropolitan-area Ethernet), on a broader scale, provides internet connection for a vast number of subscribers. Out of the several ways to establish a link, it utilizes the Multi Protocol Label Switching technique (MPLS) the most. Inadvertently, the MPLS eventually employs a Virtual Private LAN Service (VPLS).

All these techniques and technologies did not develop overnight; it took them a long time take the shape they are in today. As a matter of fact, every passing day further adds to the number of internet connectivity solutions. There is nothing that should sound better than this, but this also leads many individuals and businesses to confusion as not everyone can be tech savvy.

This is where businesses need appropriate consultation and expertise or all of this might lead them backwards instead of leaping forward, unleashing different types of hindrances and barriers upon them. Though individual users also need to make the right choice in this regard, but repercussions of their decisions are not of the mammoth magnitude as in case of medium or large sized business setups.

Considering all such factors, it becomes inevitable for businesses to be critically accurate in their decision for the type of Metro Ethernet services they choose to serve their communication needs. While doing so, another important factor that needs consideration is the future compatibility of internet service with growing needs and structure of a business.

An Internet Technology for Marketing

Internet marketing is a marketing method in which technology is the backbone. Internet marketing is entirely dependent on technology. This has nothing to do with traditional marketing methods. There are many differences between traditional marketing and online marketing or web marketing.

For many products, searches are more than what you expect. If you are in the online marketing, you will also get a share of these enquiries. Can you imagine a situation where you are getting around 50,000 enquiries per month for your product? From the entire world? Are you thrilled? Ecstatic? You can achieve this through our internet marketing plans. Is this possible through the traditional marketing methods, unless you are a business giant like Microsoft or Intel? Internet marketing has changed the lives of many entrepreneurs like never before.

Traditional marketing involves the marketing of a product or service through traditional methods like advertisements through medias like television, FM radios, News papers, Periodicals, banners etc. etc. Whereas internet marketing only uses technology. Its takes much time, effort and money for marketing a product through traditional marketing methods. I need to ask you a question. How much money and effort is needed to make a product convincing to a buyer? How much money and effort is needed to keep the product in a buyers mind? You may be aware of the products of Nike, apple, Intel etc. We know all these companies and may be aware of some of the products of these companies. If we plan to purchase a product related to the product of these companies, we normally go for a famous brand.

What about the situation of products that are not world famous or area wise famous? If you are in India and want to study in us, where will you search? May be in your nearest city. go and search for a couple of consultants in your area. You will hardly find one or two. Will you get a database of the consultants? That’s also bit difficult. But if you search on the internet, you will get a bunch of consultant’s details. Here comes the beauty of internet or online marketing. In this techno savvy world of the new generation, internet marketing has of great importance. You can hardly find a person in the new generation, who never searched for anything in the internet. Online marketing utilizes this.

If you are a local manufacturer or service provider and has an intention to spread your product or service through internet marketing world wide, stick on to internet marketing products like search engine marketing from us and you can see the drastic and dramatic change in your business.

Smart Laser Marking Control Boards

You might have a fair share of smart devices or connected to the Internet such as smartphones, wireless scanners that send your images to the cloud, or fitness tracking devices. Your workplace may have industrial equipment that is connected to the “Industrial Internet of Things,” sending readings, performance reports, and alerts to managers and technicians. Some of these devices can even communicate with other devices, automating a number of tasks. Add a smart laser tagging control board to the list.

What are Smart Laser Marking Control Boards

Smart laser marking control boards are hardware devices that can connect to a network and communicate with other devices such as programmable logic controllers. These control boards look similar to traditional motherboards that are found in PCs. Also, the control boards make marking systems much smarter.

For example, an article in Industrial Lasers explained that it’s not unusual for manufacturers to have dedicated terminals used to control each piece of laser equipment (source: Industrial Lasers, Laser marking Joins the Industrial Internet of Things). With such an arrangement, any change to the laser-marking job has to be made at each dedicated terminal. This isn’t a simple matter of clicking a few buttons. The jobs need to be downloaded and initiated, which can become quite tedious and time-consuming.

If you’re thinking this is highly inefficient, you’re right. With smart laser marking control boards in place, just one programmable logic controller is used to control the entire network of connected and appropriately equipped laser devices.

This innovation is likely to change laser-marking, making it much more efficient moving forward. Just as you can print a document to a network printer, factory workers are able to send laser jobs to marking devices — all without having to individually configure each device’s workstation.

While the control boards make it possible to download, select, and send marking jobs to marking devices, there’s more to the story than hardware alone. Software, remote APIs, and Ethernet IP communications enable the exchange of information.

Advantages of Smart Laser Marking Control Boards

Though the technology is complex, the advantages are simple:

  • There’s no need for individual computers to manage each marking device. This simplifies marking dramatically, improves efficiencies, and reduces energy consumption and costs.
  • Each smart control board simply plugs into the network, becoming a part of the Industrial Internet of Things. These control boards replace the individual PCs, allowing your marking devices to be controlled remotely.
  • There’s less downtime associated with laser marking job changes. Let’s say you have ten marking devices handling your laser jobs and that it takes an average of 10 minutes to download and initiate a new job. When changing the job, you’d have to download the new job ten times on ten different computers as well as perform the same initiation steps on each computer. Using our hypothetical 10 minute time frame, that’s over an hour and a half of time spent. The more devices you have, the more time is lost.

Internet Access for the Next Generation – Satellite Internet Service

Buying technology today is a bit of a bunch of crap: in the time not much after making your purchase, the item may have become obsolete. This dilemma causes many people to be very suspicious about buying new products, because the idea of ​​having to pay as much if not more in a relatively short amount of time is not much incentive, right now?

Nevertheless, there are fortunately certain areas where consumers need not be so afraid to do, as is the case with satellite internet technology. Thanks to the nature of satellite communication which basically improves on its own, consumers can feel confident that when they invest in satellite connections to the internet at the moment, they don’t need to make major adjustments in the near future; hardware will be able to adapt to advancements in the field for a long time, making it the latest generation of technology.

Not too many people might have a satellite internet connection at this time, just because it’s been relatively short since the industry has managed to bring itself to the latest in communication technology. Not too long ago, satellite connections to the internet were too slow (measured in kbps) and furthermore, they had frequent and extensive cut-out periods where service was down; today, on the other hand, the industry is not only increasing download speeds to far above the standard level.

Despite the fact that satellite internet connections may not be so prevalent compared to the total number of internet connections in the country, the reality is that the industry is recruiting new clients at a phenomenal rate because more and more people are becoming aware of the consequences of the type of services that can be obtained. Due to high speeds, these connections are complementary, as well as customer service which is generally very good to be observed throughout the satellite industry (especially when compared to cable companies, which are notorious for the poor treatment of customers and their complaints) and the simplicity of the technology, converts multiply in record proportions .

 Already in many parts of the world it is more common to have a satellite internet connection than a cable internet connection, and within the country all rural and remote communities are bordered by the satellite communications industry. Cities – the largest bastions of cable connections, because they are basically the only places where they are available – surrounded by satellite customers, and many residents of the city itself are beginning to pay attention to the calls of satellite technology.

Train Yourself For the Video Game Industry

The video game industry is a very powerful industry and anyone who has a creative mind can enter it. Now you don’t have to have a PC or laptop that is very sophisticated to be able to make games. Actually I believe if you can play games, you can make them really well.

Practice their words to be perfect so the best place to start is to practice by designing simple games. You can start by designing simple Flash games and then go up the stairs to face some further challenges with sophisticated game design techniques.
This is where it starts from:

Graphics software: if you want to do anything in the ranks of video games then you have to learn some of this software that is used to design game graphics like Adobe Photoshop, Adobe flash, Zbrush, Maya, StudioMax 3D or others out there. You can easily get your hands. To find out more about one of these software, just Google. If you can get one of them, then you should immediately learn it. You can also find free tutorials about one of them by using keywords: free tutorials on Adobe Photoshop, free tutorials on Maya etc. This will help you to get started and familiarize yourself with this software.

Once you have mastered this software, you can then move further to learn more about programming languages ​​such as C ++, Visual Basic, action scripts, Flash scripts etc. To learn more about this, simply search for topics using the same method I showed earlier.

You also need to know about things like Game engines, graphics pipelines, software development kits and more. This will help you a lot if you learn about various game design platforms such as PC platforms, Xbox 360, PlayStation 3, PSP, Nintendo DS, Nintendo Wii and many more. Now try to visit several game forums and ask questions, many of them on any topic that interests you. When you are done doing this, the next thing you have to do is decide which areas you want to focus on because the gaming industry is very strong. You can choose your career choice from one that is popular like Graphic designers, Game programmers, level designers, or others that interest you.

After you decide on the area you want to focus on, the next thing to do is try and do a short demo that you can show your friends and family. Watch to see if they are impressed with your demo. You will know from their facial expressions and comments after playing. If you succeed in this presentation stage, then you can start looking for schools where you can get professional training. Pack the same demo into a neat demo roll and then write the application to any school you choose and wait patiently for answers.

If you are lucky to be accepted into the game design school of your choice, the next thing to do is explore your mind! Open your mental abilities to a higher level of creativity. Good luck to me for you.