Category Archives: Manufacture Product Marketing

Choosing Small Business Web Marketing Strategies

My small business Web marketing strategies is to keep it simple.

Simple to me is:

  • focused,
  • scalable,
  • systematic and teachable,
  • can be leveraged, and
  • is easily measurable.

Of course, it must be effective as well.

When diving into Web marketing for your small business, it’s a good idea to explore your options, but then you need to pick and choose. Unless you have millions of dollars and a huge team, you can’t possibly execute all the Web marketing strategies effectively.

Elements of a Great Small Business Web Marketing Strategy

Simple business marketing strategies to me are those that are focused, scalable, systemic, and can be leveraged.

1. Be Focused with your Business Web Marketing Strategies

Getting focused in critical. “Pick and stick” to a few core Web marketing activities. Excel at those activities and do them consistently.

Consistency is a natural consequence of being focused. Don’t try and do it all in 2 weeks. Instead, once you’ve chosen your core Web marketing strategies, develop an action plan and follow through.

For example. If you decide on focusing on article and video marketing, then develop a publishing timeline. Resolve to publish a certain number of articles and videos each month. Take action consistently. Also set a realistic timeline. In the beginning you may revise your timeline.

Think in terms years, not weeks. If you publish 2 articles and 2 videos each month, in 2 years you’ll have nearly 100 published articles and videos. Even if each article and video drives 1 visitor to your website each week, that’s 200 visitors per week.

Moreover, you’ll establish a huge bank of articles and videos which in itself will build credibility. A few articles and a few videos won’t have the same impact as hundreds of articles and videos.

I publish articles primarily in EzineArticles and videos in YouTube because those publishing platforms receive the most views and delivers the most traffic.

2. Choose Marketing Strategies that are Scalable

Scalable, in the sense I’m referring to it, is being able to start small with no or a limited budget, and build on your success. As you increase revenues, you can “scale it up” by investing growing profits into your chosen marketing activities.

The reality for many small businesses, especially when starting out, is there are not a lot of resources for marketing. Being able to start with little or no investment is important.

3. Systematic and Teachable

I’m a DIY, hands-on marketer for my business. When you know your core marketing activities well, then you’re in a much better position to hire it out because you know how it should be performed. You also know how to measure results.

Simple means you turn your Web marketing strategy into a system. You have a plan and you execute consistently. You don’t have to re-invent the wheel. Instead, you wash, rinse, and repeat… once you establish and effective system.

Continue doing your core activities over and over. Keep in mind that it may take a little while to develop an effective Web marketing system. Once you do, then you can then easily hire it out or have train someone in your organization to do it.

Example: returning to the article and video marketing example, you’ll not only have a publishing timeline, but you’ll develop article writing techniques and video templates you can use over and over. In time, you’ll write articles and create videos faster.

4. Leveraging Your Marketing Activities

Leveraging your marketing activities is building upon past work. Leveraging Web marketing activities enables you to exponentially build up your Web presence.

You can best leverage when you choose marketing activities that complement one another.

The best way to explain this is by example. Returning to the article and video marketing example, you can leverage those two complementary activities. Your article content can be your video content.

Leveraging also results naturally as you build up a Web presence. As you publish more quality articles, you have more content readily available for your readers. Same thing with videos. Once they read your articles and watch your videos, your other work is there for people (i.e. prospective customers) to read and watch.

More content also builds credibility… as long as it’s quality content.

5. Easily Measurable

Choose small business Web marketing strategies that present ways for you to measure results. If you don’t know what’s working, then you won’t know what to do. You want to focus on effective activities only.

The first part of being measurable is determining the results you seek.

  • Is it the number of visitors to your website?
  • How about the number of article or video views?
  • Is it the number of new customers?

Likely it’s all of these. Ultimately it’s the number of new customers and revenues. However, measuring a variety of figures/data is important.

Do some research to find out what are good numbers and what are bad numbers. You need to set the goal posts.

However, don’t prematurely stop a marketing strategy or activity because you aren’t getting huge results right away. Web marketing takes time. You’ll have to tweak and test your activities and system.

Which leads to the second part of being measurable – testing and tweaking. Analyze what’s working and then tweak weak areas. This is an ongoing process.

For example, some types of articles receive more views and click-thrus than others. In your market, you’ll have to try different article approaches to see what works the best for your business.

Four Steps to an Effective Small Business Marketing Strategy

You know you have a great product or service. You have the best sales personal to help your customers make an educated buying decision. You have the best customer support set up to help your customers with any questions they have after the sale, but what are you doing to market your product or service. Nothing really happens in your business to make money before you set up and implement your small business marketing strategy.

Small Business Marketing Tip Number one

The first part of your marketing strategy should be to know your customer. Take time to think about why someone would want your product or service. You need to know what motivates your potential customers so that you can position your product or service correctly.

Small Business Marketing Tip Number Two

The second part to your small business marketing strategy is to stay consistent in your message and communication. You’re current customers and repeat customers are the most valuable customers that you have. They have already done business with you and you have had the chance to develop a relationship with them. Make sure to stay in contact with them and let them know you appreciate their business and also let them know when you have specials or new products they may like. Some tools you could use in your small business marketing strategy to stay in contact are email, text messaging, mailers, social networking messages and posts, updates on a blog or your website and so many more. Make sure you are gathering contact information from your customers and make them feel important because they are.

Small Business Marketing Tip Number Three

The third part of your business marketing strategy should be to use the media as much as possible and make some noise about your product or service. Get your business covered in as many news, radio, Internet publications as you can to establish yourself as an expert or an authority. News stations and local print media are constantly looking for good stories to be part of and talk about. Make sure that you present your business to them with the audience in mind on not necessarily to promote your business. The sneaky part of your small business marketing strategy is to let them get the word out by delivering a real cool story they can report on.

Small Business Marketing Tip Number Four

The fourth part of your marketing strategy is to make sure that your customers can find you. In the fast paced work we live in today people are using technology more and more to make their buying decisions. This includes the whole buying cycle from research to purchase for products and searching on mobile devises for local businesses. Statistically one-third of mobile searches are with local intent meaning people want to purchase now. This means that if your business does not show up their mobile device either through search or local listings, they are probably going to do business with your competition.

Your marketing strategy should be all about developing a relationship with your customer’s, this is starts with your message and should continue long after the sale. With all of the options technology offers getting news customers and staying in contact with them has become very cost-effective, so make sure to plan out your small business marketing strategy.

Lawn Care Business Marketing – 3 Ways to Fight Customer Attrition

One of the BIGGEST challenges of growing any successful lawn care business is making sure your customers stay with you month after month and hopefully year after year.  It can be especially difficult in situations like what our current economy is presenting because people are really watching their expenses and the competition is extremely stiff, with many of your competitors willing to cut their prices down to basically nothing.

In spite of all these challenges you’ll face, it’s critically important to recognize that your most valuable asset is still your existing customer. Because it’s at least 5-10 times more expensive to land a brand new customer, you really should do everything within your power to keep those customers you already have.

If you can keep your customers longer than your competition, you’ll position yourself to sell more services, increase your transaction amount because of the increased trust, and ultimately be able to grow your lawn care or landscaping business much faster.

Here are a few quick ideas to help you fight customer attrition and hold onto them for longer:

  • Communicate with them consistently. And sending them a monthly invoice DOES NOT count. If you’ll reach out to them a couple of times a month, either via email, hard copy newsletter, or a phone call you’ll quickly develop a reputation as a business that cares which will really help you when the ‘low-price, low-service’ guy knocks on their door.
  • Send them holiday, anniversary, or birthday cards. In addition to communicating with them on a monthly basis, you should also reach out to them on special occasions. Nothing tells people you’re genuinely interested in them more than a timely greeting card on their birthday or anniversary. And because holiday cards are usually saved for friends and family, by sending them one you’re letting them know you’re much more than just a service provider.
  • Reward them for their loyalty. If you have customers that have been with you for a long time, let them know you appreciate their loyalty by sending them inexpensive, but heartfelt gifts. While you might be tempted to give them a free service, I’ve always believed that when you send something outside of what they normally get from you it will be more memorable and have a greater impact.

Ultimately, the thing to remember is that your customers don’t owe you a thing. Just because they’ve done business with you in the past doesn’t mean they’ll continue to do so.

By making sure you communicate consistently with your customers you let them know you truly do value the relationship and they really do matter to your business.  Follow these 3 simple suggestions and watch you customer retention rates climb and your competitors scramble to find another lawn care business to steal customers from!

No Marketing ROI in Your Small Business? Here’s How to Fix It

If you are a small business owner, you know how hard it’s to manage all aspects of your business. Marketing is the backbone of any business as far as growth is concerned. Unlike large companies, small startups have to work with smaller budgets. As a result, the owners have to try their best to get the maximum return on their marketing investment. In this guide, we are going to give you a few secret tips that may help you get the highest ROI.

1) Make sure you have Realistic Goals

Having solid goals is the first thing you need to do. This is important if you want your marketing plan to be effective. You can have different goals and ways to achieve them. For example, you can find a way to spur on your customers or clients to sign up for your weekly or monthly newsletter.

In the same way, for better revenue growth, make sure you have an eye-catching call-to-action in your newsletters. This will increase the click-through rate.

2) Choose a Suitable Channel

Not every marketing channel can work for you. So, you need to choose a channel based on real data. This channel can be a platform that can help you exchange information with your customers, such as social media.

Of course, you may have to spend the time to get familiar with these channels. As soon as you have learned to use them, you are good to go.

3) Run Optimized Marketing Campaigns

This is one of the best cross-platform technique. With this approach in place, you can make your message more effective whether you are using ads on newspapers, TV or the Internet.

It’s good to have an integrated marketing campaign as it may have a positive impact on the visibility and efficacy of your message. In fact, experts say that 70% customers lean toward the integrated marketing method. So, an optimized campaign can give better results.

4) Write Content

Marketing can be done in more ways than one, and content marketing is on top of the list. Writing content for your blog or website can help you get a number of benefits down the road. The fact of the matter is that content is king as far as getting your site listed on the first page of Google is concerned. Once your site is listed on top of the search results page, your ROI will go up.

5) Use task Automation Platforms

With the help of digital marketing, you can reap many benefits. Digital marketing has a lot of tools and platforms that allow you to do the automation of your marketing tasks. Some of the platforms are MailChimp, Facebook, and WordPress. The automation of tasks can save you a lot of time and investment dollars. At the same time, it will boost your marketing ROI.

Conclusion

If implemented the right way, these secret techniques can help you increase your marketing ROI significantly. So, make sure you give them a go if you are a serious small business owner. Hope this helps.

Local Business Marketing – The Five Drivers of Online Business Marketing

Did you invest the first ten years or more of your professional life learning about reliable, old school marketing? Prior to ten years ago, it was about local radio, local (cable) television, newspaper, networking functions, trade shows and occasionally an insert or direct mail piece. Life was easy.

And then along came the internet, and everything went to the dogs. (Actually, some say it went to the cats, but that’s only social media.) Now, in this new digital age, it seems that so many of the lessons we learned simply don’t apply any more.

Or do they?

Online business marketing is still the same as what you’ve learned, only the tools have new names, and the ability to use those tools has been upgraded drastically. In fact, what used to take weeks or months to find out now only takes seconds.

One of the biggest changes to occur has been in the field of Test Marketing. Remember when you had to pay for “focus groups” to stand in the mall or the grocery store and ask people who appeared to be your target market a bunch of questions about what they preferred to see/hear/watch? Of course you WANTED to do market testing, because otherwise you could easily waste thousands, even tens of thousands of dollars, on marketing programs that had no appeal (or worse, had negative appeal) to your target clientele.

Now, in the new digital world, all that expense is behind you, and you don’t have to wait to take your new products straight to the marketplace. When you are thinking about the daunting task of moving your business marketing to the online arena, you will need to keep the Five Drivers of Online Business Marketing in mind. Whichever ad works best for you becomes your new ad for your campaign. The big difference is that your ad(s) have been out there WORKING for you the entire time they’ve been tested. You’re making money from your efforts right from the beginning.

And if you’re worried about people finding your ads somehow mysteriously offensive, it’s not a problem. In this day and age of instant feedback (via social media, email and texting) you will know within minutes if your ads have hit a sour note. Kill them before the third complaint arrives. It’s that easy.

When you are thinking about the daunting task of moving your business marketing to the online arena, you will need to keep the Five Drivers of Online Business Marketing in mind:

1. SEO (Search Engine Optimization): Being found is all about being honest. A lot.

2. Site Design: It needs to reflect your business and your goals for the site.

3. Social Media: Think of it as a combination of the golf course and a tradeshow floor.

4. Email: It’s direct mail with a brain, reporting back everything that happens.

5. Multi-Media: Google favors those who show AND tell.

This may seem like a lot, but with just a few hours of work per week, you can move your business marketing efforts online and see a substantial improvement in your customer attraction, relations and conversions.

Keys to Be Successful in Business Marketing

Business marketing is when a business markets and sells its goods and services to other businesses or organizations. These other organizations may resell these goods and services or use them in their own business to support their operations. Business marketing is often called as industrial marketing or business-to-business (B2B) marketing.

The perfect example of Business to business marketing is the automobile industry. Automobile companies buy various spare parts such as tires, batteries, electronics and door locks which are manufactured independently by other businesses and sold directly to automobile manufacturers to assemble automobiles.

Even the Service industry is also engaged in large number of business to business transactions. For example Companies specializing in housekeeping provide services exclusively to other organizations, rather than individual consumers.

Business-to-customer marketing is when a business markets and sells its goods and services to retail consumers for personal use. While most companies that sell directly to consumers can be referred to as B2C companies. The business-to-consumer as a business model differs significantly from the business-to-business model, which refers to transaction between two or more businesses.

Business market (B2B) vs. Consumer marketing (B2C)

B2C marketing differs from B2B marketing in a number of key ways. A Business market has very few customers as compared to a consumer market which has large numbers of customers. A business market usually sells a customized product where as a consumer market sells a homogenous product. A Business to business transaction is a huge value transaction as purchase quantity is very high where as business to consumer transaction is a small value transaction. Price can be negotiated in business markets where as price is usually fixed in consumer market. Business markets have lengthy and complex selling process with multiple decision makers but in consumer market buying decision are simple and are made by individuals.

Keys to success in Business markets are:

1) Value creation & Customer satisfaction

Business begins with value creation. It is the prime objective of the business to create and deliver value in an efficient manner which will ultimately lead to profits. Value leads to customer satisfaction. Customer experience is an integral part of B2B marketing. The customer experience is the key brand differentiator, even more than the price and product.

2) Social media marketing

Social media marketing is when a company uses social media platforms such as Facebook or Twitter to market its product or services. Social media marketing is one of the best and efficient platforms for marketers. Most social media platforms have built-in data analytics tools which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing including current and potential customers.

3) Mobile marketing

Mobile marketing is a digital marketing strategy whose aim is reaching a target audience on their Smartphone, tablets, and other mobile devices through email, SMS and multimedia messages.

Smartphone usage has increased multiple times during the last few years, app usage has also highly increased. Therefore, mobile marketers have increasingly taken advantage of Smartphone apps as a marketing resource. Marketers aim to optimize the visibility of an app in a store, which will maximize the number of downloads. This practice is called App Store Optimization (ASO).

4) Multimedia Content Marketing

Marketing using Multimedia content attracts more customers. B2B marketers are widely adopting this trend. The primary driver is the desire to make content more engaging, compelling, and shareable than just the traditional modes. The most common forms of visual content include 360-degree videos.

5) Effective Personal selling & Executive Branding

Distribution channel is the path through which the product reaches the final customer. Personal selling is the most preferred form of distribution and promotion used by B2B marketers The sellers promote the product through their attitude, appearance and specialist product knowledge. Executive Branding is when an executive showcases his professional strengths as a way to attract the customers. Executive branding is also known as reputation management. Especially in B2B environments, executive branding is now considered a necessity. Senior management must create and develop their personal brand image to attract new customers.

Business Podcast Marketing Case Study Proves Results

Business Podcast Marketing Case Study Shows How Podcasting Delivers Dramatic Results for Client. Podcasting has significant business marketing potential. If the business podcast strategy and online visibility plan is properly executed; podcasting has the potential to be a marketing tool that delivers great marketing results.

The professional business marketers over at marketingsherpa.com have just released a new case study titled “How to Use a Podcast to Promote a White Paper That Generates New Business Sales Leads”.

This case study is about how Bearing Point used podcasting to promote a white paper and saw sign up rates of over 30% versus a traditional 10%. This is a 200% increase over traditional marketing techniques.

Here is a short excerpt: “Dunay wasn’t sure if the podcasts would be a hit or not, especially as his key prospects tend to be fairly conservative. So he didn’t roll out trumpets and strobe lights for the launch.

Instead, the team posted the podcasts and announcements at several related sites including http://www.Podblaze.com, http://www.FreshPodcasts.com, and iTunes (all of which currently promote podcasts for free.) They also rolled out a press release and an email announcement to the house list. Their first podcast launched quietly July 29, 2005.

RESULTS

Joy and exultation! Hundreds of executives downloaded the podcasts. Dunay had hoped that 10% of podcast listeners would respond to the white paper download offer. Instead, 30% did…”

This is a great example of how marketing professionals should and could be using podcasting to help their business. This is the future of podcasting, Podcasting is going to become a marketing tool that communicates, educates and drives listeners to action. In this case the action was to download a white paper and effectively generate leads.

I have been trying to inform the business markets of this trend for the past 9 months. I discussed this very scenario in a Podcasting White Paper that was released a few months back. Read the full case study at http://www.MarketingSherpa.com

Experienced online marketing professionals that have expertise in the areas of podcast production, strategy, and visibility such as http://www.LeveragedPromotion.com can help your business achieve these same levels of results. Just creating a podcast in a vacuum of space is the wrong strategy. Make sure that you achieve maximum exposure for your podcasts so that they can deliver measurable marketing results.

Copyright 2005 Rodney Rumford

Business Marketing Online: Secrets of Internet Millionaire Webmasters

One mistake that most website owners and businesses are currently making is that they depend on their traffic to come from search engines alone.

Some are even squandering hundreds of thousands of dollars monthly doing (Pay per click) PPC campaign.

This is fatal.

It is impossible for all websites to rank at #1 or among the top 10 all at once in any search engine.

So, once businesses realize this obvious fact, it should be common sense for them to know that the solution should be to diversify their marketing and promotion.

Stop depending on the uncertain search engine traffic otherwise you’ll go bankrupt soon.

You need to do different kinds of marketing and promotions both online and offline.

Some of them are newspaper and magazine advertising, TV, cable and radio advertising, direct mailing promotion, text-link campaign, link exchange campaign, events sponsorship promotion, press release, article promotions.

When you do all these promotions, you get a lot of exposures, traffic from many sources and will not be forced anymore to depend on search engines traffic and rankings alone.

I have also noticed that most businesses are still using the old tactics of copywriting that worked during pre-internet era.

Perhaps that is why many of them have problems in making their websites profitable.

In these internet times, a website content has to be short, direct, interesting and must have a unique selling proposition to be effective and to convert visitors to buyers.

Many people just don’t have the time to spend all day reading the content of one website when they are aware there are thousands and millions more they may have to read before they make up their minds to buy.

I see many website contents which are professionally written, organized and designed.

But all have one common mistake. They forget this fact that I am pointing out:

They are way too long, too desperate in their sales pitches, hype and most of them will not even allow you to read more than one word before their subscription pop-up forms come up and block the websites.

What a very rude and annoying way to welcome a prospect to your website.

In other words, they do so much to repel the customers, instead of doing so much to attract them.

May these insights into website promotion, work at home business income program, online income opportunity, website marketing, work from home business, affiliate programs, internet promotion help you improve your online marketing so as to achieve more success and happiness.

Please feel free to print or publish this article anywhere and read and also send it to your friends and well wishers and please preserve the author’s resource box and website below.

Ikey Benney

What Can Celebrated Graphic Designer Jeff Fisher Teach us About Small Business Marketing?

One of the key mistakes small businesses make when creating an online presence is trying to do it all themselves, says Jeff Fisher, a graphic designer with 30 years experience, and author of two books on graphic design. Fisher also is a member of the advisory boards for How Magazine, UCDA Designer Magazine and the How Design Conference.

“I always tell business owners do not try this at home,” he says. “Hire a professional who knows what they are doing. It does not need to cost a fortune, but there will be tremendous benefit in bringing in someone who really understands how to create what a business needs to get off on the right foot.”

His suggestions for finding a professional include:

  • Check out designer portfolios online.
  • Contact local design schools, universities or community colleges for recommendations of outstanding students who may be able to help for monetary compensation and possible school credit.
  • Some college business programs have outreach programs to assist small businesses in marketing and promotion efforts.
  • Research the resources available through the Small Business Administration. If your business has a service or product of value to a design professional, consider bartering or a partial trade of equal value.

Remember, that the initial online impression made with a potential customer can make all the difference; the cost of the online presence is an investment in the future of your business, says Fisher.

The Portland, Oregon graphic designer, writer and speaker hails from a family with deep roots in PR and marketing; his father, mother and sister have all had careers in some aspect of the business. In fact it was his sister, who owns an ad agency, who helped Fisher zone in on the aspect of graphic design he enjoyed most at a time when he was experiencing burnout.

“For about the first 17 years of my career I took on any and all design projects that came my way,” he explains. “I thought that was what graphic designers were expected to do. In a conversation with my sister I mentioned I was starting to get burned out by my work. Her comment was, Why aren’t you focusing on what you enjoy most? I kind of looked at her with a blank stare and she said, Logo designs.”

That was when he adopted the business name Jeff Fisher LogoMotives and began marketing himself primarily as a designer of corporate identities.

Although his customers typically find him these days, Fisher has a lot of ideas about what works and does not work with small business marketing. For example, he avoids paid traditional print advertising and Yellow Page advertising.

“I learned that print advertising was simply not effective in marketing my services,” Fisher says. While Yellow Page advertising, “tends to bring designers too many tire kickers looking for services based on price only.”

Strategies that have worked for Fisher include:

  • Press releases, distributed online and through traditional snail mail. The relationships developed with editors and writers over the years are incredibly valuable to a business.

  • Writing also has become a major marketing element for my business, Fisher admits, mentioning he has been asked to write numerous articles for design and business publications and websites.

  • Two books, The Savvy Designer’s Guide to Success: Ideas and tactics for a killer career released in 2004, and Identity Crisis: 50 redesigns that transformed stale identities into successful brands, in 2007 have earned him the status of industry expert.

  • Business blog, bLog-oMotives, started in 2005.

  • Speaking Engagements – Fisher speaks to high school groups, design schools, colleges and universities, design organizations and at conferences like the industry HOW Design Conference.

  • Pro bono work – While such efforts might now be considered marketing by many, it does get my name out into the business community, puts me in contact with many local movers and shakers, and provides an opportunity to promote the end results.

  • One direct mail-piece long ago generated a targeted, self-created list of 500 individuals so powerful that Fisher has not needed to do a mailing since.

Like many small business owners, Fisher prefers low-cost – or no-cost – marketing tools. He has even managed to turn some of them, like the writing of articles and books and speaking engagements into income-producing activities.

“With my writing, and speaking engagements, my business is also evolving into one of becoming a professional industry expert while taking on limited design projects,” Fisher said. “At a design conference a few years ago I explained to an audience that I wanted to work less, charge more.”

Multifaceted Marketing for Business Development and Small Business Marketing

One of the most critical elements of successful business development and marketing campaigns is the concept of using several vehicles to reach your potential customer. I call this Multi-Faceted Marketing. It’s based on two very simple assumptions:

1. Most people are resistant to a sales pitch, their first reaction is ‘No’.

2. Most people do not remember something until they have seen or heard it many (6-12) times. That includes your company or product name.

Your customers are overwhelmed with marketing slogans, pitches, and images. They are brain-dead when it comes to being sold. They are most likely resentful of anything that takes their time away from running their small business or mid-sized company, and would sooner ignore you than listen to you. We humans are built in a way that allows us to forget something seconds after seeing or hearing it. It may take 6 to 12 impressions in order for us to recognize something, and often more to remember it.

Question: Would you recognize the logo of the world’s most popular cola? My guess is you would if I could show it to you (it is a registered trademark). It’s probably the most recognized symbol in the world and has been around for over 100 years. But, it’s no accident that you see it everywhere you look. Their parent company knows that even though they are not a new business, and even with their preeminent position in their market, they need to advertise everywhere to support their place in your memory.

Your strategic planning and marketing plan won’t look like theirs, they spend millions on their business development and marketing, but it can contain the fundamental principles that make them successful. It can contain Multi-Faceted Marketing, which will insure your company or product name reaches your potential customer in multiple ways. By doing so, you will insure that they receive multiple impressions and will soon remember you and your products.

What does this look like? It takes some analysis like that done in an intensive Two-Day Critical Analysis and Strategic Planning Consultation, and some understanding of your company, products, and market to show the business development and marketing activities that best fit your company, but a good diversification might resemble:

1. A good website with fully implemented Search Engine Optimization (SEO).

2. Regular press releases, articles, and other public relations.

3. A proactive email campaign

4. A proactive phone campaign

5. Online targeted advertising

6. Hard copy advertising

7. Show attendance

This is a sample list and not all the activities listed apply to all companies, but you get the idea. A Multi-Faceted, diverse group of activities maximizes the opportunity for you to reach your potential customer multiple times, overcoming the first ‘No’ reaction. It provides the customer multiple impressions allowing them to build a memory of your company and product. And, it allows the time to build a relationship with them, before you ever meet them.

Developing new business isn’t easy, but by following a few basic principles, you can maximize your return on investment on every one of your business development and marketing activities. Beginning with Multi-Faceted Marketing is a good start.

Good luck and good marketing.