Category Archives: Manufacture Product Marketing

What You Need To Know About Business Marketing Consultants

Do you have a business that you’d like to take it to another level? You should highly consider hiring a business marketing consultant.

What The Consultant Will Do

There are many things that a business marketing consultant can do for you:

Gather information: it’s the role of the consultant to gather information on the right marketing strategy to use. The consultant will analyse the market and find the customers that you should target.

There are two types of research methods that a consultant can use: qualitative and quantitative. Qualitative research is great as it’s in-depth and provides you with a thorough understanding of the market and your target customers.

Quantitative research on the other hand relies on averages and percentages within a given group. This research provides you with a broader view of the market.

Data analysis: after the consultant has collected data, he/she should now analyse it in order to come up with a report and recommendations. Most consultants understand how to professionally use market forecasting and statistical software programs that make it easy for the consultant to analyse the data that they have.

Recommendations: the business marketing consultant will come up with recommendations on what you need to do to push your business ahead. If the consultant is a digital marketing expert, he/she can come up with recommendations such as optimizing the websites, creating mobile apps and increasing social media campaigns. The consultant will also advise you on what you need to do to increase your customers.

Tips On How To Hire A Business Marketing Consultant

For you to hire the right consultant you need to consider a number of tips such as:

Capability: how capable is the consultant in solving your problem? In addition to considering the experience of the consultant, you also need to pay close attention to the experience that the professional has. You should also consider whether the consultant works with other consultants. For great results you should work with an individual who works as part of a team of experts.

Chemistry: are you excited when working with a consultant? To have an easy time you should work with a professional who is easy to talk to.

Credibility: in addition to hiring a well educated and experienced professional, you should also ensure that the consultant is credible enough. When you are working with a credible consultant you are sure that he/she can’t leak information about your business.

Do You Really Know What Business Marketing Is?

There are countless books and courses on marketing and how to do it properly. You’ve probably read or attended some yourself. But, do you feel like you have a good grasp of marketing?

Do you fully understand all the processes involved and how to best apply them to your company? When all the cards are on the table, most small-to-medium businesses don’t. Or at the very least, they understand these concepts.

What Is Business Marketing?

Everything a business does, everything you do to sell products and services – is marketing. Every decision you make, if it’s about how to put your products or services in the hands of consumers, is business marketing.

The foundations of marketing are relatively easy to explain and understand. But mastering these essential concepts can mean the difference between success and failure.

You don’t have to micromanage all marketing that your business does. In fact, it’s probably a good idea to hire a professional. However, that doesn’t replace the need to have a solid knowledge of marketing strategy. Business owners should always have a proactive role in their company’s marketing tactics.

Essential Components of a Good Marketing Strategy

Not all marketing concepts will apply to every business. Some will be more relevant than others, but as an entrepreneur you should be familiar with all of them.

Inbound Marketing

Think of inbound marketing as your workhorse.

It’s a set of marketing tactics designed to maintain a steady influx of customers into your sales process. This isn’t about pushing your brand to generate leads or direct conversion.

Inbound marketing uses various channels in creative ways to reach as many people as possible. Tools such as SEO optimization and social media channels are ideal for this type of marketing. The goal is to drive high volumes of quality traffic that can convert through brand engagement in the long run.

Direct Marketing

If inbound marketing is your workhorse, think of direct marketing as your racehorse.

Direct marketing includes sales tactics designed to produce an instant response. Things like calls to action in online or broadcast media fall into this category.

Regardless of what else you do, direct marketing is an important part of any marketing strategy. It allows you to instantly measure success or failure based on response rates.

Knowing how people are responding to one offering versus another is crucial.

Outbound Marketing

This is where the rubber really meets the road.

In outbound marketing, you’re reaching out to prospects and basically saying “buy from me.” This is typically what people think of when they hear the word marketing.

Outbound marketing includes sales calls, print ads, broadcast ads, door-to-door sales and much more. Any activity in which you’re reaching out to potential customers with an offering figures into this definition.

Though a staple in countless marketing strategies, it’s not very effective. It’s hard to figure out if it’s really working and people are getting savvier and blocking the majority of this type of marketing.

Content Marketing

This is the new-old way to market.

Most smart businesses realize that people are OK with marketing, as long as they get something in return. For example, if you create great content, consumers will be happy to hear from you.

Therefore, every channel you have should start by giving value in return for your customers’ attention.

Social Media Marketing

It is inescapable, omnipresent, and pervasive.

Marketing is about getting attention. If you can’t get people’s attention, you have no one to market to.

The biggest attention vacuums nowadays are social media platforms. It goes without saying that any marketing strategy that doesn’t include social media, is off to a bad start.

Start with Solid Foundations

Each of these components has its own place in the puzzle. Some may be more important to your business than others. But only by understanding them all can you find your way out of the marketing madness.

Don’t be a passive business owner. Take charge of your marketing strategies and stop wasting resources on marketing that doesn’t deliver.

Local Business Marketing – 5 Reasons Why You Should Outsource Your SEO

A recent study released in early 2018 by BrandMuscle has revealed that only 3% of small and medium businesses in the United States are hiring experts or external agencies to do the marketing for their businesses, with over 60% choosing to do the marketing themselves, or relying on in-house “specialists”. The study also mentioned SEO, or search engine optimization as one of the popular local business marketing tactics for SMBs because they find it to be one of the easiest strategies to implement. The report’s authors however concluded that small and local businesses were getting miserable results and low return on their investment by taking the do-it-yourself route, especially regarding SEO.

So, why is it highly ineffective for local business owners to try and optimize their web properties themselves?

I have compiled 5 reasons why it is not only ineffective but risky as well for a small business owner to go the DIY route when it comes to optimizing their websites, Facebook pages, Instagram, etc for the search engines.

1. SEO is an ever-changing landscape and what works today may not work tomorrow. In other words it’s not for the jack of all trades. As a business owner you would be well advised to dedicate any spare time you have to trying to get better at your business so you can get terrific reviews – not moonlighting trying to learn the latest website ranking tactics or how to beat the latest updates to Google’s or Bing’s search algorithm.

2. Bad SEO can harm rather than help your search engine marketing efforts. The search engines, especially Google are known to penalize websites for over-optimizing or for using spammy tactics designed to game their system. In fact, for local businesses, not optimizing your website at all may be better than for example spraying spammy backlinks all over the web to your web properties, or overly optimizing them.

3. Choosing the DIY route can get you trapped in a skills spiral -you learn to do one thing today and it leads you down another rabbit hole tomorrow – and a new learning curve. Before you know it you could be spending more time learning the web optimization game than running your business. Almost every month new tactics come along how to rank websites or how to drive traffic to your websites. You want to focus on your business – not run around chasing visitors to your web pages!

4. While your web properties are a good way to attract new prospects into your business, most experts agree that to multiply your profits, your time would be better spent “wowing and wooing” your existing customers. SEO isn’t the game changer it’s often billed to be, especially for local businesses. According to marketing guru Jay Abraham, author of “Stealth Marketing – How to Outmaneuver, Outwit, and Outmarket Your Most Formidable Competitors… Before They Know What’s Hit Them”, the key to staying ahead in competitive times is to tune up your marketing – “to make sure you’re getting new customers coming in, old customers coming back, and customers purchasing more.”

SEO will get you new customers but these are in many cases “bargain-hunters” -rarely your ideal customers. You get those through referrals, or by word of mouth marketing…

5. Lastly, even assuming you did the grunt work and learned the ropes of search engine optimization, a really good SEO should give you phenomenally better results, plus, outsourcing to a good provider is always a great return on investment because it saves you that most precious of commodities – time. Time you can use to get to know your customers better, to communicate with them, to improve their experience process when they buy from you.

In closing, as a small business owner you should learn what you can about web search optimization, just so you know what’s good for you and how to tell a good SEO from a bad one. But you stand to gain more if you outsource this part of your marketing efforts; both in terms of time you can save, as well as costly mistakes you can avoid – and ultimately, to ensure you get good return on your investment.

Home Mortgage Business Marketing

With increases in interest rates, it is starting to hit the mortgage business. Fewer are looking for refinancing and real estate sales are slowing. This means it’s time to up your marketing game, as there are fewer takers. With this in mind let’s talk a little about your online marketing and your advertising.

Your new assignment is to reach more people to garner the same number of sales. To do this you need to start talking to potential customers as if they are sitting with you over a cup of coffee. You know the questions that the lenders will ask, and by now you know the questions your future customers will ask.

So with this in mind let’s look at a sample that you can customize for a website, brochure, mailer, or for email or social media.

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Home Mortgages

Do you want to own your own home? Do you want to buy a bigger home? Are you home shopping now but need pre-loan approval to stay in the running as you make an offer on your dream home? We want to take the stress out of qualifying for a home mortgage – no surprises, add-on fees. Always working hard for you every step of the way – and advising you of everything upfront.

Our company has 30-years of experience in the mortgage business. We don’t work for a bank. We don’t work for a direct lender. We work for “YOU” and we are on your side to win! We are able to get you wholesale pricing by shopping many sources, and with lower overhead costs and the efficiency that comes with experience, you pay lower fees.

We can get you the best rate, and have the track record to prove it. If the deal doesn’t get done, we don’t get paid, so we work extremely hard to get you the mortgage you need and is appropriate for your real estate purchase.

Depending on your situation, we have a number of potential options – we will help you choose the best strategy for you. Much will depend on how much you are looking to borrow and verification of your current financial situation:

1. Credit Score

2. Current Income

3. Outstanding Debt

4. Personal Funds (Savings)

We can help you with government -guaranteed loans such as FHA, USDA/RHA (rural home loan), or VA Loans. You will have the choices of a Fixed Rate Mortgage of 15 or 30 years, or an Adjustable Rate Mortgage (ARM). If you need a Jumbo or Super Jumbo real estate loan we can do those too.

If you are trying to buy a home but will not close on the sale of your current home in time, we can help get you with a Bridge Loan to close that time gap. Remember: we work for you. We are on your side to fulfill your needs, desires and real estate dreams – within reason of course. All we ask is for a chance to earn your business.

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Now it’s your turn to take this sample and re-arrange it in a way that fits the dynamics of your business and then, you can hit the road with some new marketing to make up for the temporary slow-down in the mortgage industry. Think on this.

Facebook Small Business Marketing – How To Get More Traction

We all understand that Facebook is one of the most popular social media platforms in Australia. However, recently some of our clients have expressed their frustration with their 'Facebook business pages'. The key frustration is that their business page just doesn't seem to be driving traffic and generating leads and there is little engagement. Lots of time and energy going in but not too many results.

Why are small business owners getting these results?

Let's take a closer look at why there might be a lack of engagement on Facebook business pages. Let's also explore how you might be able to work smarter and use Facebook more effectively and discuss some of the common pitfalls to avoid when it comes to using Facebook for Small Business Marketing.

Understanding how Facebook works

Facebook determines what people see in their "news feed" based on an algorithm. It's a mathematical formula used by Facebook to determine what to show people who are Facebook users. Facebook focuses on the posts that people 'like and engage with' most. Therefore, if people like, share or comment on a post from a particular Facebook page, Facebook believes that this information is more relevant to the person because they are spending more time 'engaging' with that content. As a result, more content from that page is placed into the person's news feed.

Facebook Small Business Marketing

Facebook is a "social" media tool and therefore will always favor content posted by friends, family and social connections over business content. Business content usually does not get the same traction as personal content and often requires a 'boost' so that the content can get in front of people. In general, business content gets seen by very few of the people who have liked your business page, these days you need to use paid Facebook advertising to get in front of your audience.

Business content on Facebook

Ultimately, like any other business, Facebook is a commercial entity and needs to make money and profits to satisfy owners and investors. As many of you may have already realized, Facebook knows it's worth and understands that it can be an effective digital marketing tool, that gives business owners access to a large world-wide audience and prospective customers! Facebook also understands that business owners are willing to pay to access new customers and reach new audiences and therefore has tapped into this market.

Boosting Posts & Paid promotions

One way to get more people to see your posts or news items is to pay so that you can 'boost' your post. Remember 'organic reach' which is not paid for, is very limited on Facebook nowadays particularly for business pages. Therefore, to get in front of your target audience you really need to consider boosting your posts or running paid advertising campaigns or promotions to increase reach and engagement.

How can I get some traction without paying?

There are a few ways, at the time of writing this article, but they take more effort.

Facebook LIVE

Facebook "Live" which is a newer feature that Facebook has introduced, allows users to run live video streaming events. This is a fun and engaging way to reach your audience but you need to be comfortable in front of a camera and ready to answer questions and comments as there is also live interaction features that lets you know what's on your customers' minds. It's not for the faint hearted but gets better cut through and larger reach.

Facebook Groups

Facebook groups are different to Business pages and seem to be able to achieve more organic reach. Facebook groups are online forums that allow for small groups to communicate they generally focus on a topic of interest and are there to allow people that share common interest to interact and share knowledge, opinions and ideas. People can join groups that are often administered or moderated by one of more Facebook users. It could be a group that centers around a common cause or an activity such as mountain bike riding or photography, or it could even be centred around supporting others who are in a similar life stage or have similar circumstances such as a single parents group or an Autism Parents network or a group specific to small business owners.

With so many different options on Facebook it's sometimes difficult to determine what is the best option to go with or sometimes even where to start.

Keep in mind …

Don't create a personal profile for your small business.

Some new business owners and entrepreneurs create personal profiles for their businesses and brands, instead of creating a relevant Facebook Business Page or group. This is not ideal as it puts your business at a disadvantage. This is because Facebook business pages offer you a host of content creation tools, paid promotional opportunities, and analytics that are linked to a Facebook Business Page and will not be available to you if you set up a personal page.

Use Calls to Action

Once you've set up your business page, use a Call to action to get visitors to engage further with your business or brand. Is Facebook a referral source but you ultimately want to get visitors over to your e-commerce store or website? What do you want them to do when they get to your Facebook page? Call to actions are buttons with text on them like "Watch Video," "Sign Up," or "Book Now" These buttons can be customized or can include a (URL) web link to a ticketing page or e-commerce site.

Use your resources

Get help or use online resources, if you are unsure of where to start with Facebook, jump online and check out Facebook's help center. There is plenty of information for advertisers as well as tips and helpful videos you can watch. If you run a small business, are time poor and just want to find out how to improve your marketing reach or how to use Facebook more effectively, consider getting in touch with an agency that offers small business marketing services . Best of luck with your marketing.

Food Manufacturing Consultant

The food manufacturing business is an expensive and difficult business. Producing new food products requires a lot of time, effort, research and product consultation. If you plan to launch new food products on the market, consulting with professionals who have great knowledge in food manufacturing can be very helpful in making your product a hit in the market. Unless you are consulting the right food business, there is a high chance your food product will turn into an expensive failure. Here is the role of a food manufacturing consultant in making your product successful in the market:

Finding the Right Healthy Food: No matter how big the market trends in the food industry change, one thing seems to remain unchanged. And that is the desire of people to eat healthy food. When you are trying to determine the type of food product you want to launch, one of your best choices is healthy and organic foods that are low in fat and salt. However, any health food will not hit. Adequate research is needed to decide on the right type of health food to make it popular with your target customers. This is where food manufacturing consultants need to step in. They can tell you correctly about the types of healthy foods that can be successful in the market in all likelihood.

Know Changing Market Trends: Market trends tend to change very quickly. This means that trends that are accepted and admired by customers today may not be admired tomorrow. A food manufacturing consultant, because of their extensive knowledge of the food industry, can efficiently get a market pulse, thereby advising you precisely about the type of food you must choose to be successful in the market.

Proper packaging: For any product to be successful in the market, it must be presented to customers in an attractive and attractive way. Any product that fails to show an attractive appearance cannot possibly make a mark in the minds of consumers. And that is especially true in the case of food products. The history of the food manufacturing industry has shown countless examples where incorrectly packaged products fail to get a place in the market. To be a hit, it’s important that the packaging of your new food product is designed attractively and gives consumers the right information about the product. This is an important area where food manufacturing consultants can help.

Maintaining the Right Balance: Although there are people who want to buy and consume the version of healthy food that they like, there are still people who want to keep using the conventional version. Finding the right balance between these two versions while making new food products can greatly help you in making your product a hit in the market. This is where food manufacturing consultants can help. Because of their deep insight into market trends, they can help you get adequate information about the right balance that you must maintain when producing new health products.

Types of Laser Marking Machines

The new generation of plastics, laser marking systems has driven strong demand for printing solutions in many industries. When technology has evolved to the extreme, with the invention of most modern machinery and technology, it has used very honest applications in many industries to identify printing on metal surfaces and to join two different metal parts. In the past it was difficult to cut heavy metals into small pieces, combining metal parts into one shape and printing on metal surfaces.

Due to the evolution of technology like laser welding, a marking has become the jobs more easily. Laser beams are highly penetrative enough to print on any harder surface. Marking application with using laser beams is a new technology that has been adopted in almost every industry. Many types of modern machines for these uses are has found now a day for printing on metal surfaces and joining of metal components. Laser marking is a method widely used for the identification process in all manufacturing industries. This method of marking allows you to simply make marking or identification sign on both soft and hard metal surfaces.

Laser imprinting has wide range of applications in all areas such as industrial, manufacturing areas. The imprinting systems are work on the basis of laser technology that with using the laser beams it is quite easy to mark and design on all surfaces. For example the decoration on plastics is done with using laser beam technology. It is said to have the more advanced and accurate method designing that the comparable systems has many limitations in speed and accuracy. Speed and accuracy of marking and designing is the advantage of marking with using laser technology. Due to this laser mark systems are considered to be the most widely used and compact marking technology. Laser print systems could be a the fast and accurate printing machines used in all industry that it can make marking and designing on plastic, metals, wood, carbide etc. For a well marking solution on metal like silver, gold, platinum etc the best choice of marking machine is the laser mark machines.

Laser beam marking is a convenient method of marking using laser technology has become the mainspring for marking and design purpose in every engineering and manufacturing industry. Many manufacturing companies want to make their brand name or the information that the particular product which they being produced from. Marking with laser beams on printed circuit boards are a competitive process that many industries need to print a special mark or a serial number of their products on circuit boards, chips, etc for traceability.