Tag Archives: Online

Local Business Marketing – The Five Drivers of Online Business Marketing

Did you invest the first ten years or more of your professional life learning about reliable, old school marketing? Prior to ten years ago, it was about local radio, local (cable) television, newspaper, networking functions, trade shows and occasionally an insert or direct mail piece. Life was easy.

And then along came the internet, and everything went to the dogs. (Actually, some say it went to the cats, but that’s only social media.) Now, in this new digital age, it seems that so many of the lessons we learned simply don’t apply any more.

Or do they?

Online business marketing is still the same as what you’ve learned, only the tools have new names, and the ability to use those tools has been upgraded drastically. In fact, what used to take weeks or months to find out now only takes seconds.

One of the biggest changes to occur has been in the field of Test Marketing. Remember when you had to pay for “focus groups” to stand in the mall or the grocery store and ask people who appeared to be your target market a bunch of questions about what they preferred to see/hear/watch? Of course you WANTED to do market testing, because otherwise you could easily waste thousands, even tens of thousands of dollars, on marketing programs that had no appeal (or worse, had negative appeal) to your target clientele.

Now, in the new digital world, all that expense is behind you, and you don’t have to wait to take your new products straight to the marketplace. When you are thinking about the daunting task of moving your business marketing to the online arena, you will need to keep the Five Drivers of Online Business Marketing in mind. Whichever ad works best for you becomes your new ad for your campaign. The big difference is that your ad(s) have been out there WORKING for you the entire time they’ve been tested. You’re making money from your efforts right from the beginning.

And if you’re worried about people finding your ads somehow mysteriously offensive, it’s not a problem. In this day and age of instant feedback (via social media, email and texting) you will know within minutes if your ads have hit a sour note. Kill them before the third complaint arrives. It’s that easy.

When you are thinking about the daunting task of moving your business marketing to the online arena, you will need to keep the Five Drivers of Online Business Marketing in mind:

1. SEO (Search Engine Optimization): Being found is all about being honest. A lot.

2. Site Design: It needs to reflect your business and your goals for the site.

3. Social Media: Think of it as a combination of the golf course and a tradeshow floor.

4. Email: It’s direct mail with a brain, reporting back everything that happens.

5. Multi-Media: Google favors those who show AND tell.

This may seem like a lot, but with just a few hours of work per week, you can move your business marketing efforts online and see a substantial improvement in your customer attraction, relations and conversions.

Business Marketing Online: Secrets of Internet Millionaire Webmasters

One mistake that most website owners and businesses are currently making is that they depend on their traffic to come from search engines alone.

Some are even squandering hundreds of thousands of dollars monthly doing (Pay per click) PPC campaign.

This is fatal.

It is impossible for all websites to rank at #1 or among the top 10 all at once in any search engine.

So, once businesses realize this obvious fact, it should be common sense for them to know that the solution should be to diversify their marketing and promotion.

Stop depending on the uncertain search engine traffic otherwise you’ll go bankrupt soon.

You need to do different kinds of marketing and promotions both online and offline.

Some of them are newspaper and magazine advertising, TV, cable and radio advertising, direct mailing promotion, text-link campaign, link exchange campaign, events sponsorship promotion, press release, article promotions.

When you do all these promotions, you get a lot of exposures, traffic from many sources and will not be forced anymore to depend on search engines traffic and rankings alone.

I have also noticed that most businesses are still using the old tactics of copywriting that worked during pre-internet era.

Perhaps that is why many of them have problems in making their websites profitable.

In these internet times, a website content has to be short, direct, interesting and must have a unique selling proposition to be effective and to convert visitors to buyers.

Many people just don’t have the time to spend all day reading the content of one website when they are aware there are thousands and millions more they may have to read before they make up their minds to buy.

I see many website contents which are professionally written, organized and designed.

But all have one common mistake. They forget this fact that I am pointing out:

They are way too long, too desperate in their sales pitches, hype and most of them will not even allow you to read more than one word before their subscription pop-up forms come up and block the websites.

What a very rude and annoying way to welcome a prospect to your website.

In other words, they do so much to repel the customers, instead of doing so much to attract them.

May these insights into website promotion, work at home business income program, online income opportunity, website marketing, work from home business, affiliate programs, internet promotion help you improve your online marketing so as to achieve more success and happiness.

Please feel free to print or publish this article anywhere and read and also send it to your friends and well wishers and please preserve the author’s resource box and website below.

Ikey Benney