Tag Archives: Small

Multifaceted Marketing for Business Development and Small Business Marketing

One of the most critical elements of successful business development and marketing campaigns is the concept of using several vehicles to reach your potential customer. I call this Multi-Faceted Marketing. It’s based on two very simple assumptions:

1. Most people are resistant to a sales pitch, their first reaction is ‘No’.

2. Most people do not remember something until they have seen or heard it many (6-12) times. That includes your company or product name.

Your customers are overwhelmed with marketing slogans, pitches, and images. They are brain-dead when it comes to being sold. They are most likely resentful of anything that takes their time away from running their small business or mid-sized company, and would sooner ignore you than listen to you. We humans are built in a way that allows us to forget something seconds after seeing or hearing it. It may take 6 to 12 impressions in order for us to recognize something, and often more to remember it.

Question: Would you recognize the logo of the world’s most popular cola? My guess is you would if I could show it to you (it is a registered trademark). It’s probably the most recognized symbol in the world and has been around for over 100 years. But, it’s no accident that you see it everywhere you look. Their parent company knows that even though they are not a new business, and even with their preeminent position in their market, they need to advertise everywhere to support their place in your memory.

Your strategic planning and marketing plan won’t look like theirs, they spend millions on their business development and marketing, but it can contain the fundamental principles that make them successful. It can contain Multi-Faceted Marketing, which will insure your company or product name reaches your potential customer in multiple ways. By doing so, you will insure that they receive multiple impressions and will soon remember you and your products.

What does this look like? It takes some analysis like that done in an intensive Two-Day Critical Analysis and Strategic Planning Consultation, and some understanding of your company, products, and market to show the business development and marketing activities that best fit your company, but a good diversification might resemble:

1. A good website with fully implemented Search Engine Optimization (SEO).

2. Regular press releases, articles, and other public relations.

3. A proactive email campaign

4. A proactive phone campaign

5. Online targeted advertising

6. Hard copy advertising

7. Show attendance

This is a sample list and not all the activities listed apply to all companies, but you get the idea. A Multi-Faceted, diverse group of activities maximizes the opportunity for you to reach your potential customer multiple times, overcoming the first ‘No’ reaction. It provides the customer multiple impressions allowing them to build a memory of your company and product. And, it allows the time to build a relationship with them, before you ever meet them.

Developing new business isn’t easy, but by following a few basic principles, you can maximize your return on investment on every one of your business development and marketing activities. Beginning with Multi-Faceted Marketing is a good start.

Good luck and good marketing.

Using Facebook for Small Business Marketing

Facebook is an excellent tool to add to your small business marketing plan.

A big mistake that many entrepreneurs make when it comes to social media sites like Facebook is the belief that these sites are only useful for large companies that have big brands. In reality Facebook can be a great small business marketing tool for business of all shapes and size.

Right now, Facebook is the most popular social media networking site on the web. According to Facebook’s official fact sheet, there are currently over half a billion active Facebook users, 50% of whom log on to Facebook in any given day. The average Facebook user is connected to 80 community pages, groups and events, and he or she creates 90 pieces of content each month. There are more than 30 billion pieces of content, such as web links, news stories, blog posts, notes, photo albums, etc. shared on Facebook each month.

So as you can see, if you’re interested in adding social media to your small business marketing plan, Facebook is quite possibly the best place to get started.

Facebook is a great place to increase trust and authority on the internet. By adding a Facebook business page, it is also a great way to promote your business and connect with customers and prospects on a more personal and accessible level. Not to mention, your business page will give you more opportunities to show up in Facebook search results.

Though there is of course some work associated with creating and keeping up a good Facebook page, it is well worth it in marketing terms. Here are some tips for creating your small business Facebook page.

** Start a Facebook Page for Business

The first thing that you need to do is to create a business page. This is relatively simple and all it involves is visiting the Facebook advertising section, creating a page, and putting up some information about your business. If you want something a little more elaborate, such as a customized landing page for new members, you might need to hire a consultant to help you out. But if the plain Jane version is OK with you, you’ll be able to set up your own page in less than one day.

You can add small business marketing content to your Facebook business page, such as images, press releases, videos, blog posts, and any other relevant information. You will also need accurate contact and website information and a clear overview of what your business does and for whom.

** Start Interacting

Once your page is up and all your information is accurate, the next thing to do is start interacting with your friends. Encourage your Facebook friends to “like” your Facebook business page (this used to be referred to as “becoming a fan”) and to share your page with their friends. You’ll need to post updates every day, which can include promotions, blog posts, and any other relevant company news.

The most important aspect of using Facebook for marketing is the ability to engage with your customers. If they leave comments on your Facebook business page, always reply back. Visit your customers’ Facebook walls and leave comments there also. Create open, back and forth, communication with your customers and prospects, and allow their Facebook friends to interact and experience your customer service also.

** Promote Your Facebook Page

The last step to having a successful Facebook page is letting people know that it exists. You need to spend time promoting your Facebook page to personal contacts and business associates. Be sure to add a widget to your website homepage or blog. If you have a brick and mortar business you may want to hang up a sign asking customers to visit you on Facebook. Add a link to your Facebook page in your email newsletters, in your Yellow Pages ad, in your local newspaper advertisements, etc. You may even consider offering some sort of incentive, such as a special discount or coupon to customers who “like” you on Facebook.

Facebook is a tremendously valuable tool to add to your small business marketing arsenal. A Facebook business page allows you to create community interaction with your customers and prospects and create content that can be shared virally. If you’re looking for an inexpensive tactic to increase your name recognition, consider adding Facebook to your small business marketing plan.

Small Business Marketing For Coaches & Consultants

Part of my coach life training was a regular journey to Coventry. And in between trips I would speak with my Coach on the phone, and together with his expert Coaching, encouragement, occasional directness and gentlemanly wit, in that 3 years my take-home pay doubled, I’ve never been so excited and driven about my organization as I now am, and I’m looking forward to working less, doing less, yet seeing increasing revenue, clients, sales and bottom line profit flooding in for the foreseeable future.

So I know that this programme of training and mentoring works ? It’s been tremendously successful, each year has been my best year in business ever in terms of turnover and profit, even in the so-called recession.

There’s an important rule you should write down:

“Turnover for vanity, profit for sanity.” It’s not how much you create, its how much you get to keep.

You’re probably like me: We read books, we listen to CD’s, we take pleasure in seminars …mentally. Maybe we diagram an implementation plan, but it never materialises?

And then after any training course, there’s the honeymoon period where you work powerfully for a few days, put the manual on the shelf, the incentive wears off and very quickly you are back in the rut. Know what I mean?

Not this year. Fully Booked. That’s what we want. The only worthwhile result of this programme is to make it happen in a significant way.

FACT – 19% of businesses survive the first 5 years.

The question is, do you want to be one of them? Will you still be in business in five years time? Do you aspire to be ? Joyfully Jobless?

But here’s the truth. WRITE THIS DOWN – your business is simply a series of tasks that each have a dynamic and massive scope for growth and leverage, or what I call “Gearing”

Not 10% or 15% scope for growth, but hundreds of % scope.

You can implement tactics, strategies, methods and approaches to each stage of your venture, which will result in significant surges in client acquisition and retention.

For example, you can set up a website in a couple of hours (and you can learn how to do that quickly and easily, even if you’ve never touched a keyboard in your life!) then you can set up Google AdWords sending people to that site 24 hours a day, 365 days a year, internationally, even while you sleep.

In half an hour you can see the eyeballs looking at your web page and discovering who you are and what you provide. More importantly, you must also then capture the contact details of those clients. Let me tell you why:

One time I was working with a Hairdressing Salon owned by a colleague of mine, and I watched a woman walk into the hairdressers and walking back out. A hot prospect. But all of the staff were too engrossed in their work to even notice her. What a wasted opportunity.

Here’s another example. Me, Cheryl and 3 year old Luke walked into the Osprey, our local restaurant. Here’s a family of three looking for a meal, but the building was cold and even though there were tables available, we decided it was too chilly for Luke. So we walked back out. Yet not one member of staff noticed us or asked us anything. What a missed opportunity.

When I wrote my first book, I set up Google AdWords. I had to turn them OFF because too many people were going to the site and ordering the book. I couldn’t get the publisher to print sufficient copies to cope with the orders I had coming in, and it totally took me by surprise. Then I was sitting up until 1am charging credit cards manually, stuffing envelopes, writing addresses, queuing at the post office. Then I learned ways to automate and systematise all of that so it all gets done with very little energy required from me.

Would you like to have that problem? Too many enquiries? Having to tell clients that you’ll add them to your waiting list and you’ll phone them if you get a space?

Now, if I want to, I can turn it on and off like a tap, I can control the flow. If I think this month is going to be a little quieter than last month, or maybe I want to buy a new toy (I turned 40 last year and I bought a couple of mountain bikes for Cheryl and I, and of course helmets, lubricant, puncture repair kits, lights, mudguards, all the bolt on accessories) so I can decide to switch the flow back on, and the customers appear, and the funds go up.

“It is the fool who in commerce takes his pay by the hour, because his hours are limited but his needs are not” – written in a red book I found in a jumble sale for 25p, reputedly written by a millionaire

Some mornings I wake up (my business usually starts at the crack of 10). I switch on my factory (my computer) and I’ve sold four books overnight, so I’m already £80 up and I haven’t finished my toast yet. Now that’s what I’m talking about. Imagine if this was you.

This is the kind of small business marketing I’m talking about.

Top 10 Marketing Books for Small Business Owners

Unlike big business owners, small business owners have the burden of taking care of every single aspect of their business – recruitment, marketing, finance, accounts, managing employees to managing vendors, and so forth. But here we focused only on books that can help you gain marketing knowledge and skills. Here are the top 10 books on marketing which we believe are helpful for new as well as established small business owners.

Book # 1: The New Rules of Marketing & PR – David Meerman Scott

In the new marketing scenario, the methods such as ad copy, etc. do not bring results for your business. With the popularity of smartphones and other devices and proliferation of the Internet, new methods, rules, etc. of marketing have evolved. This book discusses the importance and benefits of using such techniques.

David M Scott provides fresh examples of success from various industries and businesses across the world. He highlights the new tools and techniques that marketers should use to communicate with their buyers directly – Twitter, Facebook, LinkedIn and YouTube. In short, this book is a guide that offers actionable strategies and insider tips that can be implemented immediately.

Book # 2: Word of Mouth Marketing: How Smart Companies Get People Talking – Andy Sernovitz

This book by Andy Sernovitz emphasizes the use of word of mouth marketing for businesses. The book elaborates purpose of blogs, social media, viral emails, etc. – when to use them and how to make them work.

Word of mouth is an effective tool to share information quickly and easily to promote businesses. It is an effective tool that can promote your business via your customers, friends and relations.

Book # 3: Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business – Jay Conrad Levinson

This book furnishes strategies for Internet marketing, tips on using technology like pod-casting and automated marketing, programs for targeting prospects, cultivating repeat, referral business, management lessons in the age of telecommuting and freelance employees, etc. – exclusively for small businesses.

Book # 4: Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide – John Jantsch

John Jantsch is a well-known expert in small business marketing. In the book, he discusses all the proven tools and tactics together in a step-by-step marketing system. This road map helps small business owners in knowing what they need to do to market their businesses.

Book # 5: Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business – David Siteman Garland

This book provides strategies for building, marketing and promoting businesses. These techniques are smarter, faster, cheaper and therefore save your time and money. The book is equally helpful for start-ups as well as those who are already in the market for sometime.

Book # 6: Marketing Shortcuts for the Self-Employed: Leverage Resources, Establish Online Credibility and Crush Your Competition – Patrick Schwerdtfeger

This book provides effective practical strategies and tactics – a complete tool kit to use resources sensibly, to establish online credibility. If you apply these strategies, you can get good results for your business within a brief span of time.

Book # 7: Ultimate Small Business Marketing Guide – James Stephenson

This book is an essential guide for every business owner. James Stephenson presents in this book 1500 great marketing ideas that are sure to boost your sales revenue, profits and customer loyalty and also to help you stay ahead of your competitors.

Book # 8: Web Marketing for Small Businesses: 7 Steps to Explosive Business Growth – Stephanie Diamond

Marketing for small businesses was difficult in the past. But today, it is not the case. Web marketing enables small businesses to take advantage of marketing opportunities and win new customers.

The book ‘Web Marketing for Small Businesses: 7 Steps to Explosive Business Growth’ focuses on different ways of marketing with a detailed strategy to put them into action. The main content of the book comprises checklists – niche, brand, story, search, content, social media tactics, traditional tactics and results. This book helps you implement web marketing strategies.

Book # 9: Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook – Dave Kerpen

This book is a key to unlock the door to new opportunities. It tells you about how to build brand awareness by engaging customers in social networking sites like Facebook, Twitter and other social media networking sites.

Book # 10: 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More! – Andrew Macarthy

This book is a guide to small businesses. It provides 500 social media marketing tips covering all the web’s biggest players like Facebook, Twitter, Pinterest, Google+, YouTube and others. These tips will help you build brand awareness in social media networks, attract and engage your customers and ultimately help you increase sales.

Improve Your Small Business Marketing to Increase Your Profits

Marketing Tips to Help Drive Profits and Stay Competitive

Although we call them “small” businesses, running a small business is no small task. Compared to larger corporations, small business have a much smaller margin for error when it comes to marketing initiatives – when a marketing campaign fails, larger corporations shake their heads, make adjustments, and move on but for small businesses, a big failure could mean the end of the company. Here are some great marketing tips to help your marketing efforts stay effective and your business stay competitive.

Better Use of Data

Data about your target audience is invaluable to small businesses. This kind of information allows business owners and marketers to identify the types of people who are most likely to do business with them and purchase their products and/or services. Knowing your target audience can also help you to better tailor and focus your marketing messages to those types of consumers. If it is in the budget, hiring a professional data team can really help a small business make the most out of this information.

Use Email More Effectively

Email can be a powerful tool when it comes to communicating with your current customers. Emails are a great opportunity to connect with customers and provide them information on upgrades, cross-selling opportunities, and additional sales or deals your business may be offering. Using email is a great, non-evasive way to stay connected to those consumers who already know your business and your brand. You can even take email marketing a step further by breaking down your contact list into groups by segments such as purchase history, age group, geographical area, and other important data points.

Use Shareable Content to Expand Your Reach

Consumers love to share, and social media has made it easier than ever for consumers to share things they like or dislike online. Known as “content marketing,” creating online content that is informative and meaningful to your target audience is a great way to reach more consumers and raise more recognition around your business and your brand. This information is most effective when posted on your company’s website but can also be shared on sites like YouTube and Facebook for easier access.

Consider Paid Search to Increase Visibility

Driving traffic to your website is always an important part of marketing your business. One way to do this is to use a paid search to ensure your business’ website will appear when consumers search the types of products or services you offer. For example, should a consumer search “pet groomers in Harrisburg, PA” and you own a pet grooming business in or around that area, your business’s website will appear at the very top of the search results. The closer your businesses website link appears to the top of the search results, the more likely it is that consumers will follow that link to your site.

Use Your Resources

Aside from in-house marketing, there are a number of resources available to help small businesses. For example, the United States Small Business Administration can offer business owners loans, counseling sessions, contracts, and other forms of assistance to help cultivate and grow their business. Consider other resources as well including Google Tools for website assistance and online marketing, Kabbage for small business loans, and Free Stock Images for high quality images for your marketing materials.

Small Business Marketing Secrets: Look Like Sizzle, Be The Steak

You’ve heard marketing and advertising gurus quip, “Sell the sizzle, not the steak.” Advertising initiatives best reach their target audience with benefits and the “wow” effect, not the value or features of their product or service. This may work well to get customers in the door. But once they’re in, you better have some substance. How can you ensure you uphold the integrity of your business and still maintain the “Wow Effect”? It just takes well executed strategic steps for business AND personal development:

1. It’s Already Done

Act like the goals you are working so diligently to achieve have already been reached. Walk with that confidence. Treat your leads like customers, your customers like guests in your home, and your staff like family. When you approach goals like a “done deal”, you open up creativity reserves to think outside the box, access resources you didn’t know you had and create opportunities for success previously unforeseen.

2. Get There From Here

It is not enough to act like you have arrived; you also get to devise a strategy map to get you there. Ask for your customers’ input through surveys, polls, feedback forms. Pay customers’ a visit, just to see how things are going. Send a birthday card, send flowers, and send an article clip that can prove useful to a client. Never miss an opportunity to create relationship. The best way to ensure you don’t miss opportunities is to create a plan.

3. Who Cares?

Ensure that your work is fun and fulfilling for you and those who might work for or with you. Keep your duties aligned with your skills and interests, and invest in your own personal development. Volunteer in the community. Build a house for Habitat for Humanity. Run a marathon or half-marathon. Sponsor a scholarship with your local high school and recommend alliance partners or contractors to be part of the selection committee. It increases your visibility and theirs, and you both get to be a good corporate citizen. All for a good cause. Invest in yourself and in your community. Show you care.

4. Say What You Mean, and Mean What You Say

Address issues as they come up or as soon as appropriately possible. Sometimes we let things slide or leave things unsaid. This devalues what’s important to you and insults the intelligence of the other person. Be open in your communication.

5. Create Win-Win Solutions

The belief of “looking out for number one” is so embedded in our collective consciousness that we have forgotten we are ALL #1 because we are all one. When you create win-win solutions, you not only generate good will among peers and supervisors, but you develop a reputation for fairness and professionalism. Everyone collaborates with a collaborator.

6. Acknowledge the Feedback

When customers take the time to write a scathing letter or make an irate phone call about horrific customer service or product quality, they are providing you with a valuable opportunity: Free feedback that you didn’t ask for, didn’t pay for, didn’t market for or followed up on. It just fell on your lap. So thank your customer for being committed enough to your company to give you feedback on how you can improve your service. Give something away or at a steep discount. You have a choice: Swallow your pride, or dwindle your profits.

7. Go Back to Kindergarten

When you take lunch, take a walk to a park, eat leisurely, and come back to the privacy of your office for a quick 20 minute power nap. You’ll feel refreshed and replenished. Don’t have an office? Take a nap. Make it fun and, most importantly, nourishing.

8. Tie Up Loose Ends

Pay the parking ticket. Write that letter. Clean out your files. Make up with that client. Enroll in school. Back up your computer systems. Run the Clean Sweep Program on yourself, then the company (for more information, email us at [email protected]).

9. Give Yourself a Makeover

Lose the 15 pounds. Get that haircut. Buy fresh makeup. Reinvent your wardrobe. Give your car a paint job. Rearrange the furniture in your office or lobby. Give away old clothes. When you get in the habit of installing new practices and letting go of old ones that no longer serve you, you generate and circulate fresh energy.

10. Keep Your Commitments

When you say you are going to do something, do it, or else renegotiate another arrangement. Very few things are as difficult to earn back as your credibility and the trust of those who deal with you.

11. Play a Big Game

When setting your goals, ask yourself if you are stretching. Set your goals high enough to have to stretch for them. Make your growth systematic and strategic. If your goal is to call 20 leads this week, to close one sale, what would you have to do and believe about yourself to make it possible to call 50 and close three sales? If your goal is to go to dinner with your brother, just to reconnect, how about stepping it up and actually saying “I love you?” You know you are playing a big game when your first reaction is a big whine “I can’t do that!” Yes, you can. Surprise yourself.

12. Be a Contribution

How can you make your customers’ life more livable, your work more enjoyable, and your community more cohesive? Everyone wants to know, what’s in it for me? When you focus out, you immediately speak their language and enroll them in playing yours. No one plays with you if they think you are not on their team. So join them. And they will join you.

Copyright 2004, Monikah J. Ogando, Ogando Associates, Inc.

Top 10 Marketing Concepts For Small Business Marketing

Over the past decade more and more people are getting fired, getting downsized, or getting fed up with their corporate jobs and embark on the journey as a small business owner. Unfortunately, most of the new small business owners fail to consider their marketing plans or strategy. There are many marketing concepts for small business marketing to consider and plan for, but here is our list of Top 10 Marketing Concepts For Small Business Marketing.

Marketing Concept # 1: Consistency

Consistency is the number one marketing concept for small business marketing only because it is left out of marketing concepts for so many businesses. I have worked with a long list of clients, big and small, that are extremely inconsistent in all areas of their marketing. Consistency helps lower the cost of marketing and increase the effectiveness of branding.

Marketing Concept # 2: Planning

Once small business owners decide to be consistent with their marketing, planning is the next major concept to engage. Planning is the most vital part of small business marketing or any level of marketing, for that matter, and so many owners, marketing managers, and even CMOs plan poorly. Put the time into planning your marketing strategy, budget, and other concepts presented here to ensure success.

Marketing Concept # 3: Strategy

Strategy immediately follows planning because your strategy is the foundation for the rest of your marketing activities. In the process of planning, you must develop your strategy: who you will target, how you will target them, and how will you keep them as a customer.

Marketing Concept # 4: Target Market

Target market is also another key concept for small business marketing. Defining exactly who you are targeting allows small business owners to focus on specific customers and reduce marketing waste. A well-defined target market will make every other marketing concept so much easier to implement successfully.

Marketing Concept # 5: Budget

Although it is listed at number 5, budgeting is important throughout the entire process. Creating a marketing budget is usually the hardest and most inaccurate part of small business marketing. Most small businesses owners lack a great deal of experience in marketing, so their budgets usually end up skewed. The most important part of this marketing concept is to actually establish a marketing budget. From there, you can worry about how to distribute your available funds.

Marketing Concept # 6: Marketing Mix

The marketing mix is usually defined as product, pricing, place, and promotion. As a small business owner, you must specifically decide on your products (or services), the appropriate pricing, where and how you will distribute your products, and how will you let everyone know about you and your products.

Marketing Concept # 7: Website

In today’s market, a business of any size must have a website. I hate when I see businesses that have a one page website with out-dated information. Customers, be it businesses or consumers, will search the web over 60% of the time before making any purchasing decisions. This marketing concept contains a slew of additional components, but you must at least develop a small web presence of some kind and keep it updated.

Marketing Concept # 8: Branding

Many small businesses owners also neglect this concept. Small business marketing must focus on this marketing concept just as much as large corporations do. Branding consists of the pictures, logo, design scheme, layout, make up, and image of your products and even your company. Branding is how your customers perceive (please place a lot of emphasis on that word!) your products and company. Make sure to pay special attention to what kind of brand you are building through each step of your planning and implementation.

Marketing Concept # 9: Promotion and Advertising

Promotion and advertising is a very complex marketing concept, but must be considered for any type of business and its products and services. Once you engage the previous 8 marketing concepts, you must finally let your target market know about you and your products. Proper promotion and advertising will result in effective brand recognition, and, ultimately, increased sales.

Marketing Concept # 10: Customer Relationship Management (CRM)

The concept of customer relationship management has become a huge industry in the marketing world. There are many types of software and services offered to help businesses of any size handle their customer relationship management. Since there is so much available, usually for a large sum of money, small business owners usually look at this concept as something they are not big enough for or have enough money to implement. Don’t be fooled by the massive industry that has evolved from this concept. Maintaining proper customer relationship management is essential to creating loyal and consistent customers.

This list of marketing concepts should be examined, researched, planned, and implemented, especially by small businesses, in order to be successful. Also, your marketing doesn’t stop here. Each business is unique and will have additional components that must be considered, but this list will jump-start any marketing plan.

7 Small Business Marketing Trends You Need to Follow in 2018

The way marketing works are essentially changing day by day because of the absolute volume of people using the internet and the depends on new technologies as well.

Keeping in mind, here I would like to share the 7 Marketing Trends You Need to Follow in 2018 for your small businesses.

1. Email Marketing

Email marketing keeps on to be a vital communications channel to engage with customers and is still an important strategy that every small business should execute. Each and every email that a b2b marketer sends out purposes to generate more qualified leads. It is cost-effective and an affordable.

If you utilize this marketing in the right way, then you can acquire valuable customer or prospects and easily expand your brand awareness. But If your marketing messages aren’t relevant and easily read on mobile devices, you can expect consumers to move on. Because the secret to creating the most valuable email marketing campaigns is to offer relevant information to customers and make mobile friendly as well.

Increase your marketing results with these simple techniques which are given below:

Be Mobile Friendly

If your emails aren’t mobile-friendly, you could be missing out on the opportunity to engage your customers or prospects and drive results.

Use AI Technology

By using an AI, you can execute the most effective email marketing trends and makes emails feel more personal and human.

2. Video Advertising

People don’t have enough time to read a long content posted on the small screen of a Smartphone. So nowadays people tune into videos online. Because they can watch videos anytime and anywhere as well as you can use video content to attract new customers and increase conversion to implant a video on your prospects or customers landing page.

To keep unlock fresh insights, small businesses need to focus on video marketing and you can share videos on Instagram and Facebook along with hashtags to expand your brand reputation and generate new leads. It boosts the open rates as well as click-through rates.

3 .Guest Blogging

Guest blogging is a process of creating educational content and make public it on other valid sites that accept guest posts. It helps you make your site get a much better ranking in SEs and increase your SEO ranking in a commercial way. It becomes the fuel for mounting the quality leads in your pipeline.

If guest blogging is done correctly, then you can get these benefits which are given below:

• Helps you gain traffic and get in front of your audience.

• An essential way to influence other people, whether it’s with regards to their business.

• Will send many different targeted visitors to your business websites.

• You can also get backlinks from high-quality sites.

• Generate brand awareness and ultimately grow your audience.

• Maximize the results that you will receive.

Through guest blogging, you can get the chance to network with a lot of top content writers and bloggers related to your niche.

4. Social Media Marketing

Every small business needs customers. Without qualified customers, it would be hard for small business to stay alive in the long run. When you use social media marketing for small business you can easily reach out to your target customers and it gives you the power to learn more about your customers, their interests and build a long-lasting relationship as well.

The majority of social media advertising is inexpensive than traditional advertising, so you don’t have to waste a lot of dollars to meet more audience and its aid to grow customer base and gain more reputation.

If you need to enhance your small business campaign, then try these methods which are mentioned below:

• Set Goals and Objectives

• Focus your Efforts on select Networks

• Use Paid Social Ads

• Collect Audience Feedback

5. Live Streaming

Video live streaming is the act of transmitting live footage over the internet to active prospects or customers. Live streaming is a powerful tool for connecting with your target audience. Facebook Live is the preferred choice for the most people and marketers around the world to engage their audience and grow their business.

The appearance of Facebook Live and Instagram doesn’t just mean fun for users. Nowadays it’s changing the way small businesses market themselves on social media to connect with their followers and find new ones.

6. Influencers Marketing

Influencer marketing is a highly effective way of generating trust and advertise your brand through influencers from a specific niche. It lets you tap into the networks of some of the most connected people in social media.

Influencer marketing involves using key brand advocates to drive your message to the larger market in an organic way and grow awareness about your brand and/or products. If you need to promote your products or services, influencer marketing may prove to be the best option for small business.

7. Hyper-Local Marketing

Hyperlocal marketing is a shape of highly targeted and is a marketing buzzword that focused in a certain city, neighborhood or region. It is a great way to increase your businesses presence in your niche marketing and acquire their attention and business.

You can use online search ads to drive local traffic to your business. Ensure that the ads are actually optimized for local customers. For online ads, mobile technology is a powerful tool and you can use social media channels to acquire your customers experience and reviews in your hometown as well.

In conclusion, start executing these marketing trends for your small business that will help you find customers and prospects as well as you drive both growth and ROI. So, make sure your business has these valuable marketing trends that can guarantee that take your business to the next level.

Small Business Marketing IS Personal

Everyone has a reason for spending their money. Even rich people who sometimes give money away, have a reason for doing so. No one parts with their money without an expectation. When that expectation is met or exceeded, they are more than willing to spend again or make a referral.

Much of this will seem like common sense, but it is so easy to forget. Many companies in our competitive marketplace are focused on pricing. They want to meet or beat the competition with their prices. Price is only one fourth of marketing. You also have to consider promotion, place (where you meet the customer), and the product (goods and services received). Let’s talk about all four aspects.

Price. Best marketing practices actually suggest charging the highest possible price, not the lowest. What is really the purpose of going through all the trouble of producing a valuable service, if you do not make as much as you possibly can? Of course, lowering the price may increase the quantity sold, but eventually, lowering the price will no longer increase the amount sold. In all actuality, it would decrease the amount earned. Find the balance where you are able to charge the highest price, and comfortably meet the demand.

Promotion. How do you get the word out? How are customers finding you? You should absolutely focus 10 to 25 percent of your resources to promotion. Take advantage of the internet, by far the most inexpensive way to reach tons of people with your message. Join industry groups and trade shows, and talk about yourself. Tell people why and how you provide value to them. Obviously, make sure it is in good taste, and use an attractive presentation.

Place. Place may actually be more important than price. Have you noticed that gas prices are different in different locations? Some products and services are more important, and more expensive, depending on where you are. This is definitely something you should consider when determining what product and service you want to offer, and what price you want to charge. And do not forget, the internet has opened the door for small to large businesses alike to meet customers where they live.

Product. Hands down, the most important aspect of your business. This includes the product and all related services. This is where personal customer service can go the extra mile. This is what our customers actually pay for. Your product, your insight, the experience of purchasing from you. It all adds up to something they will remember. What they remember must be an awesome event where they got what they expected plus a whole lot more. Be creative. Offer free gifts, send thank-you cards, do more… You will not regret it.

Keep these in mind while running your business. Pretty soon you will have customers coming in from all over because of referrals from your satisfied customers. If you meet and exceed a need, solve a problem, or are just friendlier than the competition, people will hear about it, and will choose to spend their money with you.

Business is personal!

Facebook Small Business Marketing – How To Get More Traction

We all understand that Facebook is one of the most popular social media platforms in Australia. However, recently some of our clients have expressed their frustration with their 'Facebook business pages'. The key frustration is that their business page just doesn't seem to be driving traffic and generating leads and there is little engagement. Lots of time and energy going in but not too many results.

Why are small business owners getting these results?

Let's take a closer look at why there might be a lack of engagement on Facebook business pages. Let's also explore how you might be able to work smarter and use Facebook more effectively and discuss some of the common pitfalls to avoid when it comes to using Facebook for Small Business Marketing.

Understanding how Facebook works

Facebook determines what people see in their "news feed" based on an algorithm. It's a mathematical formula used by Facebook to determine what to show people who are Facebook users. Facebook focuses on the posts that people 'like and engage with' most. Therefore, if people like, share or comment on a post from a particular Facebook page, Facebook believes that this information is more relevant to the person because they are spending more time 'engaging' with that content. As a result, more content from that page is placed into the person's news feed.

Facebook Small Business Marketing

Facebook is a "social" media tool and therefore will always favor content posted by friends, family and social connections over business content. Business content usually does not get the same traction as personal content and often requires a 'boost' so that the content can get in front of people. In general, business content gets seen by very few of the people who have liked your business page, these days you need to use paid Facebook advertising to get in front of your audience.

Business content on Facebook

Ultimately, like any other business, Facebook is a commercial entity and needs to make money and profits to satisfy owners and investors. As many of you may have already realized, Facebook knows it's worth and understands that it can be an effective digital marketing tool, that gives business owners access to a large world-wide audience and prospective customers! Facebook also understands that business owners are willing to pay to access new customers and reach new audiences and therefore has tapped into this market.

Boosting Posts & Paid promotions

One way to get more people to see your posts or news items is to pay so that you can 'boost' your post. Remember 'organic reach' which is not paid for, is very limited on Facebook nowadays particularly for business pages. Therefore, to get in front of your target audience you really need to consider boosting your posts or running paid advertising campaigns or promotions to increase reach and engagement.

How can I get some traction without paying?

There are a few ways, at the time of writing this article, but they take more effort.

Facebook LIVE

Facebook "Live" which is a newer feature that Facebook has introduced, allows users to run live video streaming events. This is a fun and engaging way to reach your audience but you need to be comfortable in front of a camera and ready to answer questions and comments as there is also live interaction features that lets you know what's on your customers' minds. It's not for the faint hearted but gets better cut through and larger reach.

Facebook Groups

Facebook groups are different to Business pages and seem to be able to achieve more organic reach. Facebook groups are online forums that allow for small groups to communicate they generally focus on a topic of interest and are there to allow people that share common interest to interact and share knowledge, opinions and ideas. People can join groups that are often administered or moderated by one of more Facebook users. It could be a group that centers around a common cause or an activity such as mountain bike riding or photography, or it could even be centred around supporting others who are in a similar life stage or have similar circumstances such as a single parents group or an Autism Parents network or a group specific to small business owners.

With so many different options on Facebook it's sometimes difficult to determine what is the best option to go with or sometimes even where to start.

Keep in mind …

Don't create a personal profile for your small business.

Some new business owners and entrepreneurs create personal profiles for their businesses and brands, instead of creating a relevant Facebook Business Page or group. This is not ideal as it puts your business at a disadvantage. This is because Facebook business pages offer you a host of content creation tools, paid promotional opportunities, and analytics that are linked to a Facebook Business Page and will not be available to you if you set up a personal page.

Use Calls to Action

Once you've set up your business page, use a Call to action to get visitors to engage further with your business or brand. Is Facebook a referral source but you ultimately want to get visitors over to your e-commerce store or website? What do you want them to do when they get to your Facebook page? Call to actions are buttons with text on them like "Watch Video," "Sign Up," or "Book Now" These buttons can be customized or can include a (URL) web link to a ticketing page or e-commerce site.

Use your resources

Get help or use online resources, if you are unsure of where to start with Facebook, jump online and check out Facebook's help center. There is plenty of information for advertisers as well as tips and helpful videos you can watch. If you run a small business, are time poor and just want to find out how to improve your marketing reach or how to use Facebook more effectively, consider getting in touch with an agency that offers small business marketing services . Best of luck with your marketing.